08/21/2026
Economic growth means investing directly in the diverse small businesses that anchor our neighborhoods. We are proud to amplify Rally LA, an initiative designed to provide capital, capacity building, and connections to small business owners.
The first cohort is focusing on Downtown Los Angeles (DTLA). If you operate an independent storefront in DTLA with under 50 employees, you could be eligible for a cash grant and extensive marketing support. The application is designed to be highly accessible, mobile friendly, and takes under an hour.
Let’s ensure our community-owned businesses are positioned for success.
Share this opportunity or apply by September 8: https://rally-la.com/apply