04/21/2026
We are excited to send out this Press Release. Listen to the History and ‘Why’ behind Farm Profit Manager here with Chris Barron and Shay Foulk: https://podcasts.apple.com/us/podcast/the-ag-view-pitch/id1467935773?i=1000762677546
Farm Profit Manager did not start as a software trend or a quick app idea. It started decades ago with a simpler goal: help farmers understand their true numbers so they could make better decisions. In this episode, we go back to the early history of Profit Manager, including how Chris Barron began building it in the 1990s, through DOS-era tools and then in Excel, all because he saw how good data had been in the hog business and wanted to bring that same level of decision-making to crop farming. What came out of that was not just a spreadsheet, but the beginning of a system built to help producers understand cost of production, margins, equipment costs, and the business side of farming.
We also talk about how Profit Manager was shaped over time, not by outside software people guessing what farmers needed, but by working directly with farmers and farm operations. The tool was refined through years of real-world feedback, practical use, and consulting conversations with producers trying to solve actual business problems. That process helped turn Profit Manager into something more valuable than a budgeting sheet. It became a framework for understanding the farm business and making decisions with more confidence. Whether the issue was marketing, machinery investment, business growth, or family communication around the operation, the tool was always meant to support better thinking, not just store numbers.
A big focus of this episode is the “why” behind Farm Profit Manager today. Shay and Chris explain that the real value has never just been in the software itself. The value is in what happens after the numbers are in front of you. That includes better marketing decisions, understanding where the business is headed, improving communication between family members or business partners, and using real data to work through major decisions like transition planning, succession, growth opportunities, and long-term strategy. The episode makes the case that accounting tells you what already happened, but Farm Profit Manager is meant to help you look ahead and make stronger decisions before problems show up.
The conversation also explains why Ag View Solutions chose to release Farm Profit Manager the way they did. They address questions people have had about why the product is free, what that includes, and what the business model is behind it. The answer is that everything Profit Manager has historically been at its core is now available for free, while the paid side is the consulting, support, onboarding, and deeper services for those who want help applying the numbers to real business decisions. They also make clear that data sharing is optional, users can turn it off, and the goal is not to sell farmer data, but to build a better tool, create useful anonymous benchmarking, and open more opportunities to help farms through real consulting work.
Another important part of the episode is the bridge from the legacy Excel-based system into the new Farm Profit Manager platform. They talk about why it stayed in Excel, what changed, and how new technology, AI tools, and a younger generation are helping turn the thirty-year foundation of Profit Manager into something faster and better suited for the future. The episode highlights Mack Schmitz and Sam Fehl as a big part of making that transition possible, while still keeping the original mission intact.
This episode is about more than software. It is about where Farm Profit Manager came from, what problem it was built to solve, why Ag View Solutions believes so strongly in it, and how the team sees it fitting into the future of agriculture.
We look forward to having you on the Farm Profit Manager team
