National School Public Relations Association

National School Public Relations Association

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The leader in school communication. NSPRA social media guidelines: www.nspra.org/SocialGuidelines For more information, visit NSPRA’s website at www.nspra.org.

As the leader in school communication, NSPRA serves more than 2,900 members who work primarily as communication directors in public school districts and education organizations throughout the United States and Canada. NSPRA provides high quality professional development programming through on-demand learning, an annual National Seminar, webinars, online forums and resources.

06/15/2026

πŸ’‘''Why wouldn’t I continue to learn and grow and be a better professional?”

In her video message to members this month, NSPRA Executive Director Barbara M. Hunter, APR, reflects on the importance of lifelong learning and continuing to grow throughout every stage of your career.

Photos from National School Public Relations Association's post 06/09/2026

πŸ‘ Congratulations to recipients of NSPRA's 2026 National School Communication Awards!

Recognizing outstanding work in school communication, community engagement, publications, digital media and strategic communications, this year's honorees include:

1️⃣5️⃣ Gold Medallion honorees, NSPRA's top honor for exemplary school communication programs, campaigns and initiatives. https://nspra.co/4vCuH0i

β€’ 27J Schools, Colo.
β€’ Beavercreek City Schools, Ohio
β€’ Bennington Public Schools, Neb.
β€’ Clovis Unified School District, Calif.
β€’ Denver Public Schools, Colo.
β€’ Downingtown Area School District, Penn.
β€’ Eden Prairie Schools, Minn.
β€’ Fort Worth Independent School District, Texas
β€’ Highline Public Schools, Wash.
β€’ Homewood-Flossmoor High School District, Ill.
β€’ Howell Public Schools and Livingston ESA, Mich.
β€’ Provo City School District, Utah
β€’ Racine Unified School District, Wis.
β€’ Spring Lake Park Schools, Minn.
β€’ Washtenaw Intermediate School District, Mich.

πŸ† 100+ Golden Achievement Award honorees, recognizing exceptional, strategic work in school communication, community engagement and stakeholder outreach. https://nspra.co/4ewip3Q

πŸ“š Publications and Digital Media Award winners, honoring excellence in school communication content, digital media, publications and visual communications across print, digital and multimedia platforms. https://nspra.co/3RY3RRZ

Together, these award-winning initiatives exemplify the transformative power of strategic communication, fostering informed, engaged, and resilient school communities.

Explore all the winning entries at https://nspra.co/4edJ4Bh

Photos from National School Public Relations Association's post 05/30/2026

πŸ“£ Meet the 2026 National School Communicator of the Year Award Finalists!

NSPRA is proud to recognize four exceptional school communication leaders selected as finalists for one of the profession’s highest national honors:

✨ Holly Brooker, Ulster BOCES
✨ Celi Haga, APR, Eastern Carver County Schools
✨ Lori Perlow, Haddon Township School District
✨ Tove Tupper, APR, Highline Public Schools

Selected from an outstanding group of school communication professionals nominated by their state/regional chapters from across the country, the 2026 finalists exemplify excellence in leadership, strategic communication and service to their school communities.

Please also help us congratulate the 24 distinguished school communicators nominated by their state and regional chapters for this national honor.

The 2026 National School Communicator of the Year will be announced at in New Orleans this July! Read more at https://nspra.co/438ATRE

π˜—π˜³π˜¦π˜΄π˜¦π˜―π˜΅π˜¦π˜₯ 𝘣𝘺 π˜•π˜šπ˜—π˜™π˜ˆ π˜ͺ𝘯 𝘱𝘒𝘳𝘡𝘯𝘦𝘳𝘴𝘩π˜ͺ𝘱 𝘸π˜ͺ𝘡𝘩 Finalsite

05/26/2026

Clear communication matters, especially when districts are navigating important budget and planning conversations.

Join us for our next Solution Sessions webinar focused on strategies that can help districts communicate financial priorities and planning efforts with greater transparency while fostering informed community dialogue.

πŸ—“οΈ Wed., May 27, 2026
⏰ 12-1 p.m. ET
Register at https://nspra.co/4dygrzD

FREE for both NSPRA members and non members! Sponsored by Polco.

05/22/2026

Growing up, Frank Kwan, APR, rarely saw stories or people in the media that reflected his reality. That helped shape a career dedicated to changing that.

Throughout , NSPRA is sharing member reflections on identity, belonging and connection in school communities. In this month’s 𝘌𝘭𝘦𝘷𝘒𝘡π˜ͺ𝘰𝘯, veteran school communicator and NSPRA past president Frank Kwan, APR, shares his journey from broadcast journalism to school PR, and why authentic representation matters. https://nspra.co/43oLaJu

05/21/2026

Pop quiz: What makes a climate or feedback survey question truly useful? πŸ‘€

Is it clarity?
Specificity?
The response options?
All of the above?

NSPRA's Manager of Communication Research Alyssa Teribury breaks down simple ways to improve the questions behind your next survey: https://nspra.co/4tSxRMe

05/19/2026

✨ In December, NSPRA announced recipients of our 2025-26 Emerging Leaders Award.

πŸ’‘ We’re continuing our spotlight series highlighting these rising school communication leaders.

➑️ Today, meet professional and 2025-26 NSPRA Emerging Leader Jill Knox of Oxford School Districtord School District and learn more about the impact she's making: https://nspra.co/4dlgCOM

05/18/2026

As the school year winds down, NSPRA President Kelly Wachel, APR, has a reminder for school communicators: Your work matters.

In this month's message to members, Kelly reflects on the impact school communication professionals make every day and shares a quick reminder about what’s ahead at in New Orleans this July.

05/15/2026

Congratulations to Superintendent Dr. Laurie Dent on receiving a national leadership award from the National School Public Relations Association (NSPRA)! πŸ‘

Dr. Dent was honored with the Bob Grossman Leadership in Communication Award for her outstanding commitment to communication, community engagement, and building trust with students, families, staff, and the broader community.

Her leadership continues to reflect our district’s promise to know, value, and support every student while fostering strong relationships and meaningful connections across our community.

We are proud to celebrate this well-deserved national recognition! πŸŽ‰

Learn more about the award on our website!

05/15/2026

Every family’s school experience is shaped by culture, identity and lived experience.

Throughout , NSPRA is sharing member reflections on experiences, belonging and connection in school communities.

In this month's issue of 𝘌𝘭𝘦𝘷𝘒𝘡π˜ͺ𝘰𝘯, school communicator Sapna Kollali explores how cultural identity can shape the way families connect with schools, and how communicators can foster stronger trust through deeper understanding.

🌟 Read more at https://nspra.co/4ugO1QF

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