09/23/2026
๐๐ฆ๐ฃ๐ข๐ง๐ง๐๐: ๐ $๐ฑ๐ฌ,๐ฌ๐ฌ๐ฌ ๐ฃ๐ฅ ๐ฐ๐ผ๐ป๐๐ฟ๐ฎ๐ฐ๐ ๐ฎ๐ป๐ฑ ๐๐ผ๐บ๐ฒ ๐๐ฒ๐ฟ๐ ๐ณ๐ฎ๐บ๐ถ๐น๐ถ๐ฎ๐ฟ ๐ด๐ผ๐ฎ๐น๐.
Hello, Rockford. Your favorite taxpayer watchdog has been doing a little reading. And wouldn't you know it? The paperwork has a story to tell.
Let's rewind to January 12, 2026.
Superintendent Dr. Steve Matthews presented his 2026 goals to the Board of Education. Under Pillar 4, Collaborative Culture, he identified two specific action items:
๐ Create and implement a survey strategy to gather community feedback on district initiatives.
๐ Hold multiple focus groups to explore community perceptions.
Now, fast-forward to the district's SeyferthPR proposal.
Among the services included in the $50,000 engagement?
๐ Staff, parent, and community surveys.
๐ Focus groups and feedback engagement.
๐ Community engagement strategies and calendar.
๐ Communications assessment, recommendations, and implementation support.
Sound familiar?
But wait. There's more.
The proposal also includes an assessment of the bond informational campaign, student enrollment retention and recruitment strategies, and a dedicated section for Non-Homestead Advising and Support, including voter surveys, messaging, direct mail, and digital outreach.
The price tag? $๐ฑ,๐ฌ๐ฌ๐ฌ ๐ฝ๐ฒ๐ฟ ๐บ๐ผ๐ป๐๐ต ๐ณ๐ผ๐ฟ ๐ญ๐ฌ ๐บ๐ผ๐ป๐๐ต๐. $๐ฑ๐ฌ,๐ฌ๐ฌ๐ฌ ๐๐ผ๐๐ฎ๐น.
Here's what the documents establish: Several services included in the PR engagement directly overlap with activities identified in the superintendent's 2026 goals.
Here's what they DON'T tell us: Whether the firm was hired specifically to help accomplish those goals, which services have been completed, or how the Board is measuring the results.
And that's where things get interesting. ๐ง
Since July 12, we've been seeking the invoices, correspondence, meeting records, reports, and other documents related to SeyferthPR.
The newly received proposal answers some questions. Others remain unanswered.
๐ฌ ๐๐ณ ๐๐ต๐ฒ ๐ฑ๐ถ๐๐๐ฟ๐ถ๐ฐ๐ ๐ถ๐ ๐ฝ๐ฎ๐๐ถ๐ป๐ด ๐ฎ๐ป ๐ผ๐๐๐๐ถ๐ฑ๐ฒ ๐ณ๐ถ๐ฟ๐บ ๐๐ผ ๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ ๐๐ผ๐ฟ๐ธ ๐๐ต๐ฎ๐ ๐ผ๐๐ฒ๐ฟ๐น๐ฎ๐ฝ๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐๐๐ฝ๐ฒ๐ฟ๐ถ๐ป๐๐ฒ๐ป๐ฑ๐ฒ๐ป๐'๐ ๐ฒ๐๐๐ฎ๐ฏ๐น๐ถ๐๐ต๐ฒ๐ฑ ๐ด๐ผ๐ฎ๐น๐, ๐ต๐ผ๐ ๐ฎ๐ฟ๐ฒ ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐ ๐ฑ๐ถ๐๐ถ๐ฑ๐ฒ๐ฑ, ๐ฎ๐ป๐ฑ ๐ต๐ผ๐ ๐ถ๐ ๐๐ต๐ฒ ๐๐ผ๐ฎ๐ฟ๐ฑ ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ถ๐ป๐ด ๐๐๐ฐ๐ฐ๐ฒ๐๐?
The taxpayers deserve to understand what their $50,000 investment is producing.
Three documents. One interesting overlap. Plenty of questions.