08/06/2026
We are thrilled to share a new study co-authored by Saunders faculty member Dr. Emi Moriuchi and PhD student Sichen Tong!
Recently published in "Psychology & Marketing," their research, "Bridging Theory and Practice: Effective Messaging Strategies for AI Health Technology Adoption," dives into how persuasive communication encourages the adoption of AI-based health tools, specifically AI therapy.
Across four studies, their findings suggest that prevention-focused messages with individualistic framing are particularly effective at helping people prioritize their mental health and consider AI therapy options.
Join us in celebrating this outstanding collaborative research from our faculty and PhD students!
08/05/2026
Science educator Bill Nye and comic Preacher Lawson to be featured at RIT’s Brick City Weekend
Science educator Bill Nye and comedian Preacher Lawson to appear at RIT’s 2026 Brick City Weekend Oct. 16-18.
07/29/2026
Top-ranked in NY State. Driven by innovation. 📈
Saunders College of Business at RIT continues to deliver exceptional career outcomes in College Factual’s latest rankings:
🏆 #2 in NYS – Management Information Systems ( #22 nationally!)
With high early-career graduate earnings, industry-driven curriculum, and tech-infused business learning, Saunders students don't just join the workforce, they shape it.
07/24/2026
Graduated 🎓 ➔ Cleared the CPA 📝 ➔ Hired at Deloitte
Huge congratulations to Adam Marsh ’26 (MBA) for passing all 4 sections of the CPA Exam on his FIRST try!
To pull off a clean sweep on the CPA exams while finishing his degree takes serious drive. Now, Adam is stepping straight out of Saunders and into his career as an Audit Assistant at Deloitte right here in Rochester!
We’re so proud of you, Adam. The future of accounting is looking bright! ✨