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Saunders College of Business at RIT
BS, MS, MBA, EMBA, and Ph.D. in business administration programs 🎓
25,000+ alums globally 🌎

Saunders College of Business, one of nine colleges at Rochester Institute of Technology (RIT), is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. Recognized and ranked internationally, Saunders is home to more than 2,500 undergraduate and graduate students enrolled in programs across RIT Global Campuses in Rochester, New York, Croatia, Dubai, and Koso

08/06/2026

We are thrilled to share a new study co-authored by Saunders faculty member Dr. Emi Moriuchi and PhD student Sichen Tong!

Recently published in "Psychology & Marketing," their research, "Bridging Theory and Practice: Effective Messaging Strategies for AI Health Technology Adoption," dives into how persuasive communication encourages the adoption of AI-based health tools, specifically AI therapy.

Across four studies, their findings suggest that prevention-focused messages with individualistic framing are particularly effective at helping people prioritize their mental health and consider AI therapy options.

Join us in celebrating this outstanding collaborative research from our faculty and PhD students!

08/05/2026

Protecting athletes on and off the field through data-driven insights. 🏈📊 Meet Impulse!

Impulse is tackling safety in sports head-on by developing tech that helps coaches, trainers, and athletes identify and prevent dangerous head impacts by delivering critical real-time data and actionable insights.

Behind this life-changing technology is a dynamic team spanning business, engineering, and tech:
• Luca Chiossone (mechanical engineering, individualized program)
• Eric Choi (computer science)
• Dillon Gallo (finance, MIS)
• Nick Velasquez (individualized program)
• Vivienne Quarshie (MIS)

As members of the 2026 Bernard Kozel StartUp Program summer cohort, Team Impulse has been refining their technology and scaling their business model. Now, they’re ready to take the stage and pitch live at Demo Night tonight at 5:45 p.m.!

Photos from Rochester Institute of Technology's post 08/04/2026
08/04/2026

Connecting players, filling fields, and building local sports communities. ⚽📱 Meet Open Pitch!

Open Pitch is creating a seamless platform that helps recreational soccer players discover, create, and organize games by directly connecting them with local facilities and available fields.

Behind this active startup is an innovative student duo:
• Mailu Musila (BFA)
• Mamadou Bah (web and mobile computing)

As part of the 2026 Bernard Kozel StartUp Program summer cohort, Team Open Pitch has spent the summer building their platform, scaling their strategy, and preparing to pitch live on stage at Demo Night! 🚀

Demo Night is tomorrow (August 5th) at 5:45 p.m.

08/03/2026

Keeping Agentic AI safe, seamless, and cost-effective. 💡 Meet the team behind Intuitic!

Brought to life by Xinhong Wei (MIS), Karthik Mattu (MS artificial intelligence), Ishan Gupta (MS computer science), and Avadh Seth (MFA), Intuitic is building a continuous firewall to prevent AI workflow failures while protecting data and managing costs.

They’ve spent this summer accelerating their startup through the Bernard Kozel StartUp Program cohort—and Demo Night is right around the corner! 🎤✨

07/30/2026

From raw data to recipe for success 🍽️📈

Meet Savora, the startup building an "operational brain" for independent restaurants to help turn scattered data into clear, profitable decisions.

Behind Savora is a powerhouse team blending computer science, business, and finance:
• Vighnesh Budharapu (MS computer science)
• Samay Shetty (MS computer science)
• Ethan Maharaj (MBA)
• David Zhao (accounting)

As part of the 2026 Bernard Kozel StartUp Program summer cohort, Team Savora has been refining their technology and business strategy. They'll be taking the stage soon to pitch their platform at Demo Night! 🚀
Watch the video to hear their story, and leave a comment to wish them luck! 👇

07/29/2026

Top-ranked in NY State. Driven by innovation. 📈

Saunders College of Business at RIT continues to deliver exceptional career outcomes in College Factual’s latest rankings:
🏆 #2 in NYS – Management Information Systems ( #22 nationally!)

With high early-career graduate earnings, industry-driven curriculum, and tech-infused business learning, Saunders students don't just join the workforce, they shape it.

07/28/2026

Protecting digital artists & revolutionizing royalty management.
💡 Meet the team behind Guardivo!

Brought to life by Austin Schmidt (global business management), Colin Rills (computer science), Ekam Ghai (computer science), and Dan Weil (human-centered computing), Guardivo is helping freelance digital creators secure their work and monetize their passion.
This summer, they’ve been grinding as part of the Bernard Kozel StartUp Program cohort and they’re almost ready for Demo Night! 🎤✨

Hit the play button to hear their story, and drop a 👏 in the comments to support Team Guardivo!

Register for Demo Night if you haven't! Happening next Wednesday on August 5th at 5:45 p.m.

Register here - https://brnw.ch/21x4vdC

07/24/2026

Graduated 🎓 ➔ Cleared the CPA 📝 ➔ Hired at Deloitte

Huge congratulations to Adam Marsh ’26 (MBA) for passing all 4 sections of the CPA Exam on his FIRST try!

To pull off a clean sweep on the CPA exams while finishing his degree takes serious drive. Now, Adam is stepping straight out of Saunders and into his career as an Audit Assistant at Deloitte right here in Rochester!

We’re so proud of you, Adam. The future of accounting is looking bright! ✨

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105 Lomb Memorial Drive
Rochester, NY
14623