Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from The Strong Museum, 1 Manhattan Square Drive, Rochester, NY.
Hands-on fun, legendary games, fascinating history, and the world’s largest collection of toys, dolls, and video games.
🏆 USA TODAY 10 BEST Children’s & Pop Culture Museum
🏆 City Magazine Best Museum & Best Family-Friendly Attraction
08/09/2026
The Summer of Exploration presented by CooperVision continues next week with Jungle Jam from August 10–14! Take on an adventurous obstacle course as you navigate past some of the wild’s most fascinating (and “dangerous”) critters. Put your detective skills to the test by matching animal footprints and craft a paper chain snake to slither home with you. CooperVision USA
08/09/2026
The museum is closed today, Sunday Aug. 9 due to an unexpected power outage. We expect to reopen Monday, Aug. 10 at 10 a.m.
Museum is without power. We will open as soon as it is restored. Please check museum website.
Our go-to dance moves for the summer🕺Practice your Peanuts dance moves in The Strong’s newest exhibit, Take Care with Peanuts: The Exhibit, on view through September 7!
08/08/2026
Summer Camps at The Strong! Another successful summer, check out some of the fun had by campers this year!🌞
08/07/2026
Happiest Hour returns NEXT THURSDAY, August 13!🍻 The night will feature cash/credit bars, music from BreakThrough Entertainment , cotton candy from Sugary Delights, Jackbox trivia, LEGO-inspired games and activities with Rochester Lego User Group and access to the entire museum! Must be 21+. For tickets, visit https://store.museumofplay.org/webstore/shop/viewItems.aspx?cg=evening&c=happhour
08/06/2026
This summer marks 20 years since The Strong’s 2006 expansion that added four brand-new exhibits including Reading Adventureland! Reading Adventureland was considered The Strong’s most ambitious exhibit to date. The exhibit was 12,000 sq. ft. of literary landscapes inspired by children’s literature—Mystery Mansion, The Wizard’s Workshop, Fairy Tale Forest, Adventure Island, and The Upside-Down Nonsense House! Which genre is your favorite?
08/05/2026
‼️ATTENTION MEMBERS‼️This August, receive a free kiddie cone with the purchase of a kids’ meal at Bill Gray’s. Limit one per child. Valid membership card must be presented. Offer valid only at the Bill Gray’s located inside the museum.
08/04/2026
Do you have photos from a visit to Reading Adventureland? Enter the 20 Years Strong giveaway in celebration of the 20th anniversary of the museum's 2006 expansion for a chance to win a Strong Museum-themed Monopoly game and four general museum admission tickets. Dig up those old photos and upload them to Facebook or Instagram, tag the museum, and use . The winner will be selected on August 17. See rules at https://www.museumofplay.org/giveaway/
08/03/2026
Spin Master Summer of Play is here!🎉 Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Visit the Play Lab from August 3–9 to Get creative, discover your unique style, and bring on the bling with the Cool Maker PopStyle Bracelet Maker and Stack’d Heishi Bracelet Studio. Visit the Play Lab five times this summer to complete a punch card and receive a brand-new toy courtesy of Spin Master (while supplies last).