Packaging is increasingly related to total marketing concepts; it has even greater dependence on new developments in materials and processes. Therefore, the industry requires management personnel with creativity and a strong background in business, engineering, and science. The packaging science major prepares students for employment in areas such as package development, sales, purchasing, structural design, production, research, and marketing. The major was developed as a result of a close and long-established relationship between the packaging industry and RIT. This multi-billion-dollar industry exhibits dynamic growth and provides employment for thousands of professionals with wide-ranging skills and expertise
