VCU Brandcenter

Graduate and professional programs for advertising, branding, design, and marketing.

Operating as usual

Photos from VCU Brandcenter's post 06/11/2024

We’re incredibly proud of the fifteen Brandcenter students recognized in The One Club for Creativity Young Ones Student Awards this year.

Getting Indians to “Say Condom,” congratulating Gen Z on their acceptance to “FU” aka Fanta University, and encouraging second generation immigrants to learn their mother tongue for Mother’s Day are just a few of the inventive ideas across these projects.

Link in comments to read more.

Photos from VCU Brandcenter's post 06/07/2024

The Communication Arts 2024 Design Competition shortlist is out, and these five entries from the Brandcenter Class of 2025 made the cut 💪

→ Flight of the Conchords Concert Posters
Bailey Wood (Art Direction, 2025)⁣

→ Roswell UFO Museum and Research Center Posters
Stephen Dvorak (Art Direction, 2025)⁣
Hannah Kakish (Copywriting, 2025)⁣

→ Alcatraz Out of Home Campaign
Nithya Charles (Art Direction, 2025)⁣
Henry Coffey (Copywriting, 2025)⁣

→ Railway Brewery Logo Design and Packaging
Alex Ward (Art Direction, 2025)⁣

→ Nashville Brewery Logo Design
Bailey Wood (Art Direction, 2025)⁣

Winners will be announced soon and published in the Communication Arts September/October 2024 issue
👏👏👏👏👏👏⁣

Photos from VCU Brandcenter's post 05/24/2024

“Our field is resilient and filled with creative individuals who not only reinvent brands but also themselves.” - Chioma Aduba, on adapting in your professional and personal life.

Congratulations to the Class of 2024 and another huge thank you to Chioma Aduba, President of Droga5, and Hillary Rogers, Managing Director of Magnetic Field and Brandcenter Director’s Council member, for sharing your words, talent, and hard work with us and our grads. We also have to thank our student speaker Debashish Dumbre (Copywriting, 2024) for his touching speech about his sixty weeks at Brandcenter and the “wonderfully confusing” members of his cohort.

Read more about our 2024 Commencement - link in comments

Photos by McNair Evans

Two members of the Class of 2024 sling non-alcoholic “shocktails” in their new venture, Everything But The Booze — VCU Brandcenter 05/22/2024

Two entrepreneurs from the Class of 2024 are raising a glass to the future— and want you to feel included whether you drink booze or not. Read more from Celeste Chance (Copywriting, 2024) and Catherine Emblidge (Strategy, 2024) about this new brand conceived and built by Brandcenter students, Everything But The Booze. Cheers!

Two members of the Class of 2024 sling non-alcoholic “shocktails” in their new venture, Everything But The Booze — VCU Brandcenter Celeste Chance (Copywriting, 2024) and Catherine Emblidge (Strategy, 2024) are diving into small business with a product that started as…

Photos from VCU Brandcenter's post 05/13/2024

Congrats to the Brandcenter CLASS OF 2024!!!! We are so incredibly proud of you and your accomplishments 🎓🎉😭🥰⁣⁣
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We’ll make sure to share more photos in addition to a video of the ceremony, but for now we couldn’t help but say CONGRATULATIONS - YOU DID THE THING 👏👏👏⁣⁣
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Photos by McNair Evans

05/09/2024

We caught up with alum Alyn Carr (Creative Brand Management, 2019) to chat about exciting developments in the Richmond soccer world—Richmond’s new pre-professional women’s team, Richmond Ivy, starts their inaugural season with a home opener this Saturday on May 11th!⁣

As Director of Branding and Marketing for the Kickers (and now Richmond Ivy too!) Alyn played an integral role in the brand development of the new team. “The process fiercely reminded me of my Brandcenter days and BOB [Business of Branding class] projects” Alyn laughs.⁣

Read more about the project and her experience with creative brand management. Link in comments

05/08/2024

CONGRATS to our 2024 YOUNG ONES Finalists! Awards show is May 13th in NYC - we’ll be cheering you on! ⁣⁣ 🏆🎉

Young Ones is The One Club for Creativity’s competition for students and recent graduates across creative disciplines. The One Club recognizes and promotes excellence in the creative advertising industry, and the awards are an esteemed badge of honor for young creatives and professionals alike. ⁣⁣WELL DONE 👏👏👏
⁣⁣
YOUNG ONES ONE SHOW⁣⁣
Award - Duolingo: Drop The Subtitles⁣⁣
Jack Franco (Copywriting, 2024)⁣⁣
Madeline Miranda (Art Direction, 2024)⁣⁣
⁣⁣
Award - Duolingo: Mama Lingo⁣⁣
Dom Khun (Art Direction, 2024)⁣⁣
Dipanshi Agarwal (Copywriting, 2024)⁣⁣
⁣⁣
Award - Mio: Clean Energy For Humans⁣⁣
Athena Michaels (Art Direction, 2024)⁣⁣
Taylor Bendus (Copywriting, 2024)⁣⁣
⁣⁣
Merit - Fanta: Fanta University⁣⁣
Taylor Martin (Art Direction, 2024)⁣⁣
Hazel Cimino (Art Direction, 2024)⁣⁣
Jack DeMare (Copywriting, 2024)⁣⁣
Derek Martin (Strategy, 2024)⁣⁣
⁣⁣
YOUNG ONES PORTFOLIO ⁣⁣
Award - Debashish Dumbre (Copywriting, 2024)⁣⁣
⁣⁣
YOUNG ONES ADC⁣⁣
Merit - Post It: Advertising, Out of Home & Print/Promotional⁣⁣
Emme Schumacher (Art Direction, 2025)⁣⁣
Joe Wint (Copywriting, 2025)⁣⁣
⁣⁣
Merit - Bodies are Weird: Illustration, Book⁣⁣
Hazel Cimino (Art Direction, 2024)⁣⁣
Celeste Chance (Copywriting, 2024)⁣⁣
⁣⁣
⁣⁣

Photos from VCU Brandcenter's post 05/06/2024

We are thrilled to welcome special guests for our Commencement ceremony on Friday. Chioma Aduba, President of Droga5, and Hillary Rogers, Managing Director of Magnetic Field and Brandcenter Director’s Council member will help us send off the Class of 2024!
…...
Chioma Aduba - Commencement Speaker

Chioma is a dynamic leader and strategic powerhouse with over twenty years of experience in the ad industry. At Droga5, Chioma is responsible for the performance of client relationships as well as playing an integral role in the agency’s operations. Across her career, she has been involved in game-changing pitches for Microsoft, Office Depot/OfficeMax and Choice Hotels and award-winning work for Mastercard, Reckitt and Qualcomm.
…...
Hillary Rogers - Emcee

Hillary is a creative problem-solver who has worked in production for over twenty years. In her current role as Managing Director of Magnetic Field, Hillary aligns creative, production, management, and sales efforts for projects ranging in style and genre for directors Joe & Anthony Russo, Justin Lin, and Randall Park. Prior to this, Hillary served as Managing Director of Pulse Films USA, where she oversaw iconic and award-winning campaigns, including Nike’s 2020 Emmy Award-winning “You Can’t Stop Us” and Apple’s “Bounce.”
…...
Thank you to Chioma and Hillary for celebrating our graduates with us!

Photos from VCU Brandcenter's post 04/25/2024

Recruiter Session Day 2 - knock ‘em dead, second years!

Photos from VCU Brandcenter's post 04/24/2024

Recruiter Session fit check - Day 1 💅🥰

04/24/2024

Giving Day begins at midnight! Contributions made to Brandcenter will support current and future students during their sixty week journey. ⁣

How did Brandcenter change your life?⁣

Make your gift at the link in comments.

Photos from VCU Brandcenter's post 04/21/2024

Last but certainly not least: a glimpse behind production of a spot for CBS March Madness pitched by Raquel Fereshetian (Art Direction, 2024) and Jenn Valerio (Copywriting, 2024), directed by Brian Camp and produced by Brian Camp Pictures with support from CoStar’s Scott Friske. “It’s Bracket Season” was filmed in a professor’s living room!⁣

(Read more about the project below and visit our previous posts to see other teams).⁣

Can’t wait to share final work!⁣

…………………….⁣

Last Fall in Portfolio Development with Tom Scharpf, Chair of Art Direction, second-year art direction and copywriting students were given an assignment to write scripts for about a dozen different brands in order to create spec spots. ⁣

Student teams got to pitch their script to a professional director and production company— Hungry Man, Visual Kinship, and Brian Camp Pictures—and the three winning teams moved on to actual production with these companies this Spring. Well done to the winning teams: Miranda Arias (Art Direction, 2024) and Shay Franzen, Raquel Fereshetian (Art Direction, 2024) and Jenn Valerio (Copywriting, 2024), and Cat Clark (Art Direction, 2024) and Celeste Chance (Copywriting, 2024).The work is looking INCREDIBLE! ⁣

In addition to these stellar companies, we have to shout out the directors—Megan Brotherton, Brian Camp, Devin Whetstone, and alum Micah Gendron (Art Direction, 2005)—plus Kerry Ayers from Superjoy, John McAdorey from GSD&M, Danny Ryan from Arts & Letters Creative, Scott Friske from Costar, Jody Boyd from Red Amp Studios and our own Scott Witthaus. We couldn’t have done it without you!⁣

There are so many more people to recognize and celebrate - this is truly a collaborative effort, and we cannot thank all these people enough for helping realize student work.⁣

Photos from VCU Brandcenter's post 04/20/2024

Our second team: Behind-the-scenes of a spot for Spotify pitched by Cat Clark (Art Direction, 2024) and Celeste Chance (Copywriting, 2024), directed by Devin Whetstone and Micah Gendron (Art Direction, 2005), produced by Visual Kinship, with support from Danny Ryan of Arts & Letters.

“Easter Bunny” was filmed on a VCU RamRide bus!

(Read more about the project below and visit our previous post to see more).

Can’t wait to share final spots!

…………………….

Last Fall in Portfolio Development with Tom Scharpf, Chair of Art Direction, second-year art direction and copywriting students were given an assignment to write scripts for about a dozen different brands in order to create spec spots.

Student teams got to pitch their script to a professional director and production company— Hungry Man, Visual Kinship, and Brian Camp Pictures—and the three winning teams moved on to actual production with these companies this Spring. Well done to the winning teams: Miranda Arias (Art Direction, 2024) and Shay Franzen, Raquel Fereshetian (Art Direction, 2024) and Jenn Valerio (Copywriting, 2024), and Cat Clark (Art Direction, 2024) and Celeste Chance (Copywriting, 2024).The work is looking INCREDIBLE!

In addition to these stellar companies, we have to shout out the directors—Megan Brotherton, Brian Camp, Devin Whetstone, and alum Micah Gendron (Art Direction, 2005)—plus Kerry Ayers from Superjoy, John McAdorey from GSD&M, Danny Ryan from Arts & Letters Creative, Scott Friske from Costar, Jody Boyd from Red Amp Studios and our own Scott Witthaus. We couldn’t have done it without you!

There are so many more people to recognize and celebrate - this is truly a collaborative effort, and we cannot thank all these people enough for helping realize student work.

Photos from VCU Brandcenter's post 04/19/2024

Wait until you see what we’ve been working on this spring - Brandcenter students collaborated with production companies and amazing industry pros to create professionally-produced spots! (Read more about the project below)⁣

We’ll be sharing finished spots—and lots of recognition and gratitude—but for now, enjoy a peak behind-the-scenes of each production. ⁣

Up first: A spot for Nerds pitched by Miranda Arias (Art Direction, 2024) and Shay Franzen, directed by Megan Brotherton and produced by Hungry Man Productions with support from GSD&M’s John McAdorey. ⁣

“Tied Spies” was filmed in an abandoned flour mill in Seattle! ⁣

…………………….⁣

Last Fall in Portfolio Development with Tom Scharpf, Chair of Art Direction, second-year art direction and copywriting students were given an assignment to write scripts for about a dozen different brands in order to create spec spots. ⁣

Student teams got to pitch their script to a professional director and production company— Hungry Man, Visual Kinship, and Brian Camp Pictures—and the three winning teams moved on to actual production with these companies this Spring. Well done to the winning teams: Miranda Arias (Art Direction, 2024) and Shay Franzen, Raquel Fereshetian (Art Direction, 2024) and Jenn Valerio (Copywriting, 2024), and Cat Clark (Art Direction, 2024) and Celeste Chance (Copywriting, 2024).The work is looking INCREDIBLE! ⁣

In addition to these stellar companies, we have to shout out the directors—Megan Brotherton, Brian Camp, Devin Whetstone, and alum Micah Gendron (Art Direction, 2005)—plus Kerry Ayers from Superjoy, John McAdorey from GSD&M, Danny Ryan from Arts & Letters Creative, Scott Friske from Costar, Jody Boyd from Red Amp Studios and our own Scott Witthaus. We couldn’t have done it without you!⁣

There are so many more people to recognize and celebrate - this is truly a collaborative effort, and we cannot thank all these people enough for helping realize student work.⁣ Stay tuned for a sneak peak behind the two other teams!

Photos from VCU Brandcenter's post 04/16/2024

Lots of foot traffic at the Brandcenter recently (see what we did there?)⁣

We were thrilled to act as the host site for the American Advertising Federation (AAF) District 3 Leadership Conference and National Student Advertising Competition (NSAC) district competitions last weekend! ⁣

NSAC is a renowned college advertising competition that provides more than 2,000 undergraduate students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. This year’s client is Tide, and we saw a load of great ideas. ⁣

If you know the competition, you know they are serious - no pics of the work, or students, or school signifiers are allowed until after the national competition finals…so what can you take photos of? SHOES, WE SAY. And our visitors did not disappoint 👀 👡👞🩰👢👠

Congrats to all the teams on their hard work 👏 and we’re wishing the (secret) District 3 winners good luck in the semi-finals!⁣

04/15/2024

We want to congratulate Holly Hessler (Copywriting, 2009) on her appointment as Chair of Brandcenter’s Copywriting concentration! Over her four years teaching at Brandcenter, she’s led students from all concentrations to polish brand concepts for real clients and produce award-winning work.

With over a decade of experience in the advertising industry, Holly is an Executive Creative Director, Brandcenter alum, mentor, role model, and professor. In her new role as Chair, Holly will have a more direct impact on curriculum learning goals and outcomes as well as student development in and out of the classroom.

We are so lucky to have her on the team and fortunate to rely on her expertise and leadership in the years to come.

Join us in celebrating Holly, our newest Faculty Chair!

Read more: https://brandcenter.vcu.edu/news/holly-hessler-appointed-as-chair-of-copywriting/

Photos from VCU Brandcenter's post 04/11/2024

We are sending heartfelt congratulations to former Brandcenter Director Rick Boyko who has just been announced as a 2024 Creative Hall of Fame inductee by The One Club 👏

Rick spent 30 years in the industry working for prestigious brands at agencies like Leo Burnett, Chiat/Day, and Ogilvy & Mather. At the pinnacle of his career as Co-President and Chief Creative Officer of Ogilvy North America, Rick changed gears and decided to enter the educational world, becoming the Director of the VCU Adcenter. The rest is history.

We’re so fortunate to have been a part of his journey. Congratulations on this well-deserved recognition, Rick!

Photos from VCU Brandcenter's post 04/10/2024

We recently welcomed back alum Chane Rennie (Strategy, 2016) as our Friday Forum speaker! ⁣⁣
⁣⁣
Chane works as a Strategy Director for Wieden+Kennedy New York, where he’s played a part in McDonald’s incredible marketing resurgence over the past half decade–all rooted in serving McDonald’s fandom. ⁣⁣
⁣⁣
His team has been behind big cultural moments like Grimace’s Birthday, the anime-inspired WcDonald’s, and “Famous Orders,” featuring the McD’s orders of (and collaborations with) superstars like Travis Scott and BTS. Chane talked about the importance of creating room for (sometimes strange) fan interactions, rather than seeking to control the narrative. “When you do it right, people start stealing posters.”⁣⁣
⁣⁣
Alongside the pop culture work, Chane shared his/W+K’s love of making “the hard working stuff” more interesting. They elevate regular product/price spots into “fan truths” that we can all relate to: being a kid in the back seat as your dad reaches his hand back for fries (“the here comes ‘the claw’ meal”), or arguing with your sibling about the exchange rate of fries to nuggets (“the sibling trade meal”). By using these “fan truths” as the basis for their strategy, Chane and W+K’s product/price ads take on a cultural significance of their own. ⁣⁣
⁣⁣
Thanks for the insight, laughs and self-proclaimed “unsolicited advice,” Chane!!⁣⁣


⁣⁣

Photos from VCU Brandcenter's post 04/08/2024

“Southwest has heart for save travel.”

Congrats to current students Jess Riporti (Art Direction, 2024) and Paris Cipollone (Copywriting, 2024) whose recent spec work for Southwest, Lost Loves, received a Silver Creative MUSE Award!

Students in Portfolio Development were recently tasked with creating a brand activation based on brand values. Jess and Paris’ campaign tackles the tough topic of human trafficking and prevention, an issue that Southwest has been addressing within their organization through training and awareness.

Lost Loves is an installation idea intended for display in Hartsfield-Jackson Atlanta International Airport, the busiest airport in the entire world. The installation would include hanging 2,000 luggage tags to represent the 2,000 people trafficked in airports daily. Tags would have QR code which takes the viewer to a digital landing page to learn about each person. On the site, they could see their story in addition to submitting a tip or donating online. The initiative would extend beyond the installation with creative advertising throughout the airport. Swipe through to see a few iterations of the design.

The Creative MUSE Awards celebrate creativity in advertising, innovation, design, digital and social media, and recognize artistic projects that push boundaries and set new standards.

Well done Jess and Paris!

04/02/2024

Neisha Tweed Bell visited with students recently and, WOW, we couldn’t be more grateful for her insights and sharing her experience with us. Neisha is a respected creative director and DEI expert with over 20 years of experience in the industry. ⁣

Her work has covered everything from toilet paper to tablets and banking to Botox, global agencies to family-owned retailers. Career highlights include launching Citi Bike New York, Verizon’s first Instagram campaign, and St. Jude’s Hall of Heroes, the research hospital’s first virtual reality experience. In addition, as Head of Creative at Facebook and then Global Head of Inclusive Creative at Meta, Neisha spearheaded organizational shifts such as building the health creative team and establishing the inclusive creative practice for the Facebook Creative Shop (the company’s in-house creative strategy team.)⁣

Neisha has been a great friend to the Brandcenter, and over the years, she has mentored countless students and alums. Tapping into her passion for mentoring the next generation of creative leaders, she has recently started her own consulting company, Next Level Up Creative, to help build culturally competent creative teams.⁣

In her chat with students, Neisha shared some of the highs and lows of pursuing a career that you’re passionate about, her experience as a Black woman in a traditionally homogenous industry, and how she uses hope and resilience to fuel her career. Her determination to choose the challenging path over and over again, and her ability to make big, life-changing decisions left us in awe. “The more you jump, the less scary everything seems.”⁣

As Brandcenter Associate Director, Ashley Sommardahl puts it, “Neisha is a great person to know in this industry for both her talent and kindness!” We couldn’t agree more. ⁣

Thank you to Neisha for visiting us, and make sure to check out her LinkedIn page, which is full of amazing advice and resources. ⁣

Photos from VCU Brandcenter's post 03/29/2024

We wanted to take a moment to congratulate faculty member Berwyn Hung on some exciting news—he has been announced as the Director of The Creative Circus at VCU!

In case you missed the news, VCU acquired The Creative Circus last fall with generous support from full-service integrated agency McKinney with plans to relaunch the Atlanta-based portfolio school as a new hybrid program.

Berwyn taught at The Creative Circus for over a decade before coming to Richmond in 2011 and played a pivotal role in its programs, so the institution holds a special place in his heart. “Before he left Atlanta to become a professor at VCU, Berwyn created some of the most innovative [and] successful classes for the [Circus] school,” said Carol Vick, co-founder of The Creative Circus. “He has the mind and heart of a great leader who will nurture his students and create a great curriculum.”

Brandcenter folks know firsthand the wealth of experience, creative mindset, and devotion to student success that Berwyn will bring to this new program. We have no doubt he’s the right man for the job. (and don’t worry, he’s not going anywhere. Berwyn will still be teaching creative for Brandcenter too!)

Read more on our website where you can also fill out a form to stay up-to-date with program developments.

Then congratulate Berwyn and tell us how his meetings in the Basement have helped you! 👇

Photos from VCU Brandcenter's post 03/19/2024

LeBron James, Nicki Minaj, Tom Brady, Pharrell Williams, Michael Phelps, DJ Khaled - these are just a few of the people that last week’s Friday Forum speaker can count as collaborators in his 20+ years in the ad industry.⁣

Perry Fair is currently the Chief Creative Officer and Global Head of Entertainment for McCann Worldgroup, and his resume includes an array of leadership roles for top agencies and brands. ⁣Fair has a truly all-star portfolio: he was one of the creative forces behind HBO’s “The Shop” with LeBron James, and has shaped work and culture with Wieden+Kennedy, Beats by Dre, Converse, Red Bull, and many more.⁣

Fair talked on topics ranging from finding your path in the industry to tactics in the pitching room to playing PS5. ⁣

Some of our key takeaways:⁣
⚡Know your why.⁣
⚡ Find someone who believes in you and your crazy, zany ideas, not just a job.⁣
⚡AI? It’s a tool like anything else. Don’t make it your work, make it your own.⁣
⚡ Watch the people who are winning.⁣
⚡ Prepare to have a bit of heartbreak in your work, and don’t take it personal.⁣

Thank you to Perry for sharing his insights and experience with us! Swipe through to see a few of the projects he has worked on, and check out more on his site perryfair.co ⁣

Photos from VCU Brandcenter's post 03/08/2024

How do you encourage college-aged students to pursue fields of study related to behavioral health like social work, counseling, and psychology? ⁣

The Office of the President of VCU and the Virginia Secretary of Health and Human Resources recently asked second-year strategy students just that. ⁣

Through this collaborative project, Brandcenter students supported the state’s Right Help, Right Now initiative, which aims to improve mental health services for Virginians and recognizes a shortage of providers throughout the mental health industry. Jess Collins (Strategy, 2010) led the project and divided students into five teams. Each team approached the issue from a unique perspective, considering factors such as early exposure to professional health careers, the demographics of behavioral health professionals in relation to underserved communities, and perspectives of current providers. ⁣

Brandcenter teams presented their research and findings to professionals from the Virginia Department of Behavioral Health and Development Services and Virginia Department of Health Professions. These student insights and recommendations will influence a digital statewide campaign to recruit future providers into the behavioral health workforce!⁣

Swipe to see the second-year strategists who were involved. Well done—We love to see brand strategy put to work on real problems! 👏👏👏 ⁣

Photos from VCU Brandcenter's post 03/06/2024

Mussolini can’t force you to visit the Museum of International Propaganda—but maybe this student campaign will convince you.⁣

First-year art direction and copywriting students recently teamed up to create campaigns for lesser-known, quirky museums in Tom Scharpf’s (AD, 1998) Concept Development class. The students had three weeks to create a campaign that generates interest and draws visitors in with impactful writing and arresting visuals. ⁣

Which one is first on your bucket list? ⁣

📍Image 1+2:⁣
THE MUSEUM OF INTERNATIONAL PROPAGANDA ⁣
“The Choice Is Yours”⁣
Bailey Wood (AD) ⁣
Riley Lachance (CW) ⁣

📍Image 3:⁣
HOUDINI MUSEUM⁣
“There’s More To The Man Than Magic”⁣
Maddie Edwards (AD) ⁣
Kedi Hickman (CW) .hickman⁣

📍Image 4+5:⁣
UFO MUSEUM & RESEARCH CENTER⁣
“For True Believers”⁣
Stephen Dvorak (AD) ⁣
Hannah Kakish (CW) .kakish⁣

📍Image 6+7:⁣
ANTI-SALOON LEAGUE MUSEUM⁣
“Let’s Bicker ‘Bout Liquor”⁣
Emme Schumacher (AD) .design⁣
Darien Games (CW) ⁣

📍Image 8:⁣
BURLESQUE HALL OF FAME⁣
“Peek Your Interest”⁣
Graham Bartal (AD) ⁣
Claire Casalaspi (CW) ⁣

📍Image 9+10⁣
CIRCUS WORLD⁣
“More Than A Sideshow”⁣
Alex Ward (AD) ⁣
Callum Leitenberg (CW) ⁣

Cannes Lions Festival Study Abroad Program — VCU Brandcenter 12/21/2023

A ticket to Cannes. Our *new* Brandcenter Cannes Lions Festival Study Abroad Program, powered by the VCU Global Education Office, offers undergraduate and graduate students in the U.S. the once-in-a-lifetime opportunity to attend the Cannes Lions International Festival of Creativity and rub elbows with the top leaders of today’s creative world.

Kicking off in June 2024, this program includes the Cannes Lions Festival next summer and pre- and post-festival coursework and presentations—earning students three credits for the "VCU Brandcenter Cannes Lions Festival" course and the chance to learn from industry thought leaders and cutting-edge advertising professionals, designers, digital innovators, and marketers.

Serving as program director is Brandcenter Strategy Professor Jessica Collins (Strategy, 2010); she'll be joined by Brandcenter Associate Director Ashley Sommardahl (Strategy, 1998). Couldn't ask for a better duo for this trip of a lifetime!

The application is open. Visit our website to learn more about the program, eligibility, fees, and how to apply.



Cannes Lions Festival Study Abroad Program — VCU Brandcenter Attend the Cannes Lions International Festival of Creativity as a student through the Brandcenter Cannes Lions Festival Study Abroad Program.

12/20/2023

Carl Desir, Executive/Leadership Coach, DEI Consultant, Founder of the Boom List, is no stranger to transitions and transformation. His own path has been a zig-zag across careers and industries before realizing the Work he was meant to do. The Work (with a capital W), Carl believes, is what truly aligns with one’s values and passions, and for him, that Work is coaching.

This January, learn from the coach himself in his course, "The Coach Approach: Cultivating a Team Culture of Growth & Empowerment," through our professional development program.

In today's dynamic creative environment, where traditional leadership models are being reevaluated, the "Coach Approach" for Creative Leaders offers a transformative perspective on leadership—focusing on empowerment, active listening, and fostering growth both within individuals and organizations. This course delves into the fundamental principles of coaching, which can be applied in a leadership context, allowing leaders to drive change, innovation, and engagement.

Participants will explore the techniques and strategies that make coaching people in the creative industry effective, and they’ll learn how to integrate these into their leadership style. From understanding the nuances of powerful questioning to creating a safe environment for feedback and reflection, leaders will be equipped with the skills to support their teams in achieving greater autonomy, motivation, and productivity.

This course kicks off January 10, 2024.

Learn more and register on our website at brandcenter.vcu.edu/professional-development

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University of Richmond Boot Camps University of Richmond Boot Camps
Richmond

UR Boot Camps offer 24-week, in-person web development, data analytics, and cybersecurity programs.