11/05/2023
“November 2023 marks the anniversary of my second book, ‘When In Doubt, Make Applesauce: Core Habits of the Masterful Public Relations Professional’ (Cherrymoon Media). I am most grateful to you, the readers. Thank you for helping to 🍏” - Marc C. Whitt
Selected Reviews…
I appreciate Marc's passion to keep the craft of Public Relations and the core foundations in which it was built front and center. In a world of convenience that moves at the speed of a click, a post, and the sensation of being viral, the need for masterful and strategic public relations practitioners is as important as ever. - Joshua Ball, Chief Operating Officer, Shaping Our Appalachian Region
It is my hope, as Marc communicates, that the public relations students and professionals who read this book are encouraged to adopt these habits and embed them in their character. And in doing so, they put them into practice whether they are in the office, at home, or in their communities.- James P. Coll, Ph.D., Chief Communication Officer, The University of Southern Mississippi
For budding public relations practitioners and masters alike, Marc Whitt's distillation of the skills, habits, and characteristics of the PR professional reads like a conversation with a friend and colleague. - Jami Hornbuckle, Ed.D., Assistant Vice President for Content Strategy, 3 Enrollment Marketing
This book is a must, for anyone who values taking a broader perspective on communication. In this sense, one would be hard pushed to find a more important book at this time. - Poppy Humphrey MBA, Director of Standards and Accountability, LINK Strategic Partners
Marc Whitt has written a mesmerizing guide filled with strategic, down-to-earth, Southern wisdom that should be a must-read for every public relations professional from novice to senior practitioner. - Jared Meade, MPS, APR, MPRCA, Founder & Principal, Rayne Strategy Group
In a digital age, when the focus can be too much on the mechanics of content and platform formats, Marc Whitt reminds us that the fundamentals of honest and authentic conversations, relationships, story-telling and brand-building underpin all forms of effective communication. - Sian Rees, Ph.D., Head of School Culture and Communication, Swansea University
To be agile and take on every situation openly to provide the necessary counsel as a masterful PR specialist, you must have a foundation of integrity and intellectualism, and the right skills in communication, creativity, and leadership that this book teaches beautifully.- Samantha Stark, Executive Vice President, 160over90
Marc Whitt's new book When In Doubt, Make Applesauce! grabs with a sincere and energetic tone from the very first words, declaring to the reader that they hold in their hands the most valuable professionally inspiring pages of their life. - Manuela Toteva, PhD, Marketing Project Manager, Studio SAP Ilmenau, Germany
The anecdotal stories and proverbs Marc uses to describe his journey perfectly summarize why it matters to be a thoughtful communicator, as well as why having deeply rooted ethics system is essential to being a masterful PR professional. - Wesley Robinson, Press Secretary, Pennsylvania Department of Conservation and Natural Resources
When In Doubt, Make Applesauce! is an essential resource for PR practitioners at any level - from those just graduating from college with their shiny new PR degree to seasoned professionals who have been around the PR block a few times.- Amy Preske, Public Relations Manager, Buffalo Trace Distillery/Sazerac Company
I highly recommend this book to anyone in the communications industry who wants to take their professional development to the next level. - Emma McKinstry, Founder & CEO, 418 Communications
From communication tactics, networking strategies, and so much more, I truly could not put this book down. A must-read! - Emily A. Fields, M.S., Marketing and Fan Engagement Coordinator, Tennessee
