M Rock Farm(McConaughey)

03/30/2026

Another year and another outstanding sale hosted by our friends at 777 Farms!

A huge thank you to the buyers of our frozen and live lots. Our great friends at O/X Ranch purchased our embryo lot and we could not be more excited to see our genetics going to be used by such a successful operation. Our live lot is going to a new operation owned by Drew Sanders of the Denver Broncos. We are excited to see one of ours get purchased for the start-up of their operation!

As always, it was great to see all of our friends and we appreciate the 777 team for hosting such an elite event each year.

03/28/2026

It’s sale day at Purple Reign!

Come check out lot 44 if you’re going to be at the sale and let us know if you have any questions. This powerful female will undoubtedly go on to become a key asset to someone’s herd and still has show eligibility remaining. She is a combination of elite genetics and superior phenotype, Bud with confidence! Click the link below if you can’t make it in person and would like to bid online!

https://liveauctions.tv/auction/5192/detail

03/27/2026

The Purple Reign Online Frozen Genetic Sale is live!

Be sure and check out lot 30. These embryos are heifer sexed and guaranteed 1 pregnancy. These embryos have as much potential as any we have offered to produce elite show heifers. If anyone has any questions, please give me a call!

https://www.sconlinesales.com/Bids/AuctionsListing/47074

03/20/2026

We are one week away from the Purple Reign online frozen genetic sale next Friday evening and we are offering what we think is our most exciting embryos we have made to date!

We are offering four(4) heifer sexed embryos out of the top donor in our herd, Miss M Rock Vegas 8/22. She is the dam to the 2022 National Champion Female, Miss M Rock Evie. She has produced numerous other females who would go on to have highly successful show careers. We flushed her to one of the most unique and dominant bulls the breed has seen, the current National Champion Bull, 777 Bet on Red. The calves that come out of this mating will be a genetic goldmine with the amount of national champion titles in their pedigree. If you are serious about producing big time show heifers then bid with confidence!

Pics in the comments of previous maternal sibs

Call or text with any questions about our live or frozen lots 903-701-2085

03/02/2026

As we get ready to head out to Houston this week we’d like to invite anyone to come by our stalls to look at our live lot selling in Purple Reign on March 28th at 777 Farms!

This 777 Beaux daughter is one that has tons of muscle shape and power while still maintaining a great look from the side. She is a genetic powerhouse, going back to Grandview Annie, Rockin 3T’s Syrus, and MCC’s Emma. She has been a highly competitive show heifer for us and will go on to make an extremely productive cow! Feel free to reach out with any questions about her.

More on our frozen genetic opportunity selling in Purple Reign to come soon!

Michael 903-701-2085

01/28/2026

One of the breed’s premier events is just 60 days away! We have two fantastic offerings this year that we can’t wait to announce soon!

We are just 60 days away from the famous Purple Reign Sale at 777 Farms in Magnolia, AR! ☔️

We have a stout set of heifers lined out for this year’s sale—there truly is something for everyone. Whether you’re searching for a top-end show heifer prospect or a herd-changing bull, you’ll find quality throughout the offering.

📍 Come check us out!
🗓 March 28, 2026
⏰ 11:00 a.m.
🏡 777 Farms – Magnolia, AR

Purple Reign is coming… don’t miss it. ☔️