Mobius Awards

12/11/2020

3 Package Entries Vie for BOS in Mobius Awards

Three Packaging entrants are nominees for Best of Show in the 2020 Mobius Awards. They are Pearlfisher and PepsiCo Design and Innovation, both of New York City, and Shenzhen Baixinglong Creative Packaging Co. Ltd., Shenzhen, China. The winner will be announced Dec. 14.
The BOS nominees are:
• "Bowl & Basket": A ShopRite Brand: Pearlfisher set out to emphasize that ShopRite is one of America’s well-established cooperative retailers and will be even more competitive with the introduction of its new private label food and beverage brand, Bowl & Basket, premium products at budget-friendly prices. Advertiser was Wakefern, Keasbey, N.J. Special Credits on the project go to VP Executive Creative Director Hamish Campbell; Head of Realization, Brandi Parker; Design Director, Tiffany Bacani; Client Director, Elizabeth Obee, and Senior Client Manager, Allison Diaz
• "A Can Has No Name": This product was created by PepsiCo Design & Innovation, New York, specifically for the Mtn Dew and Game of Thrones superfans. It provides a way for fans to learn the “Throne” Kill list by purchasing a can and doing a promotional post on the question “What Would You Do for the Throne?” The project drew inspiration from key elements of the show and turned them into a tangible keepsake, using iconic fonts and temperature-sensitive thermochromatic inks. The advertiser was PepsiCo, Inc., New York.
• "Year of the Ox Commemorative Wine": This 2021 commemorative packaging by Shenzen Baixinglong Creative Packaging Co. Ltd, China, conveys the concept of spirituality through the use of the zodiac "Ox". The entry addresses the theme that zodiac animals bear the people’s hope for an auspicious and wonderful life. Advertiser was Niu Lan Shan, Beijing.
The competition, which began in 1971, also announced nine First Place Mobius Awards, 11 Certificates for Outstanding Creativity and two Student Certificates. For more information on all winners, visit https://www.mobiusawards.com.

12/11/2020

3 Package Entries Vie for BOS in Mobius Awards

Three Packaging entrants are nominees for Best of Show in the 2020 Mobius Awards. They are Pearlfisher and PepsiCo Design and Innovation, both of New York City, and Shenzhen Baixinglong Creative Packaging Co. Ltd., Shenzhen, China. The winner will be announced Dec. 14.
The BOS nominees are:
• "Bowl & Basket": A ShopRite Brand: Pearlfisher set out to emphasize that ShopRite is one of America’s well-established cooperative retailers and will be even more competitive with the introduction of its new private label food and beverage brand, Bowl & Basket, premium products at budget-friendly prices. Advertiser was Wakefern, Keasbey, N.J. Special Credits on the project go to VP Executive Creative Director Hamish Campbell; Head of Realization, Brandi Parker; Design Director, Tiffany Bacani; Client Director, Elizabeth Obee, and Senior Client Manager, Allison Diaz
• "A Can Has No Name": This product was created by PepsiCo Design & Innovation, New York, specifically for the Mtn Dew and Game of Thrones superfans. It provides a way for fans to learn the “Throne” Kill list by purchasing a can and doing a promotional post on the question “What Would You Do for the Throne?” The project drew inspiration from key elements of the show and turned them into a tangible keepsake, using iconic fonts and temperature-sensitive thermochromatic inks. The advertiser was PepsiCo, Inc., New York.
• "Year of the Ox Commemorative Wine": This 2021 commemorative packaging by Shenzen Baixinglong Creative Packaging Co. Ltd, China, conveys the concept of spirituality through the use of the zodiac "Ox". The entry addresses the theme that zodiac animals bear the people’s hope for an auspicious and wonderful life. Advertiser was Niu Lan Shan, Beijing.
The competition, which began in 1971, also announced nine First Place Mobius Awards, 11 Certificates for Outstanding Creativity and two Student Certificates. For more information on all winners, visit https://www.mobiusawards.com.

11/02/2020

Amazon ad: The Show Must Go On..enjoy

Spot from Lucky Generals tells a story of hope in the face of pandemic adversity

10/01/2020

Covid-19's effect on packaging design

Consumers’ shifting buying patterns, heightened health and safety expectations, and focus on sustainability present new packaging design challenges in the COVID-19 and post-pandemic realities.

09/18/2020

Guest blog from member of 2020 Jury looks at "Cancel Culture"

By Tyrone Van Heerden, Iris Worldwide, Munich — I have had a brand affirmation for the Swedish oat milk giant, Oatly, since creative genius John Schoolcraft started making noticeable changes to the brand. He has schooled our industry that it’s okay to challenge the status quo in an abrupt audaci...

09/10/2020

Will h**p packaging overcome plastic?

Cannabis businesses have long struggled with the excessive packaging their products are required to use, employing extra layers of plastic and paper to ensure that flower or v**e products are child-proof and don’t fall into the wrong hands.

09/02/2020

Packaging entries to Mobius Awards are always a treat to see because they show such creativity as do these finds from the World Packaging Organisation student competition..

World Packaging Organisation (WPO)’s student food packaging design winners include microwavable ready meals, compartmentalized cheese bags, multifunctional produce display boxes, and four others.

08/29/2020

Clever ideas....read on

Watch the livestream replay above and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter. Welcome to a live episode of the top 5 creative brand ideas you need to know about right now. Ad Age's Creativity Editor Ann-Christine Diaz, Creativity Associate…

08/21/2020

A great tribute to Lee W. Gluckman Jr.

Based at Redondo Beach near Los Angeles, Lee Gluckman Jr. was a member of the International Quorum of Motion Pictures Producers and the International Documentary Association and served as president of The International Committee of Tourism Film Festivals (CIFFT), Vienna, Austria. A graduate in Commu...

08/20/2020

We will always cherish Lee Gluckman's memory.

Celebrating the life of Lee Gluckman Jr. We are saddened by the loss of our leader Lee Gluckman Jr., chairman of Mobius Awards and US International Film & Video Festival. Lee passed away August 17 after a brief illness. His presence was larger than life. One of his special joys was traveling interna...

07/31/2020

View of life in the trenches of advertising from Mobius Awards's 2020 jury member.

By Pancho González, Inbrax Chile — Before COVID-19, strategic creatives worked to use different formats and supports, including digital. Today, in some cases digital has become up to 100 percent of the budget for certain brands. Businesses must survive. Under this context, a new creativity was bo...