Cognitive Behavioral Lab at NC State

Cognitive Behavioral Lab at NC State

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The Cognitive Behavioral Lab at NC State, led by Dr. Melinda Knuth, utilizes eye-tracking software to evaluate consumer preferences regarding plant color, shape, and position which helps horticulture businesses develop more effective marketing strategies.

11/11/2022

You're invited to be a participant in our research!

My team and I at the Cognitive Behavioral Lab at NC State, led by Melinda Knuth, PhD, are currently seeking individuals who are
willing to participate in a studies regarding plant purchasing and economic decision-making.

In our lab, we utilize innovative eye-tracking and eye-movement technology in order to find consumers' interests regarding colors, shapes, and position. The data we collect helps us determine consumers interests involving plant purchasing. This, in turn, creates useful marketing strategies for horticultural businesses.

Participation is on a voluntary basis.

If you are interested or want more information, feel free to click on the link below or scan our QR code found in the post.
If you have any questions or concerns, please contact Dr. Melinda Knuth by email at [email protected].

Link to Google Form:
https://docs.google.com/forms/d/e/1FAIpQLSdb8LLGEBkE5_m_62a2BD9MyG3r0RO_dhiKZRlYMwXKgBjMTA/viewform?vc=0&c=0&w=1&flr=0

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Location

Address


Kilgore Hall Room 66, 2721 Founders Drive
Raleigh, NC
27607