Travel Copywriting Masterclass

12/19/2025

BIG NEWS! For the holiday season - through January 8, 2026 - you can grab your copy of The Travel Copywriter's Handbook for just $14.50!

The Travel Copywriter's Handbook is your first step toward a copywriting life that nourishes you, enlightens you, and quite possibly gives you the chance to see the world as part of your job.

Through January 8, I'm offering it at half price - just $14.50. It's all the insider secrets of the travel industry from a 25+ year veteran.

No fluff. No filler. No bullsh*t. Just endless insights ... in the ONLY copywriting handbook that's laser-focused on travel!

Follow the link to grab yours now. But remember - this offer ends January 8!

https://tcwmasterclass.aweb.page/p/002c228b-9901-43a8-950d-c01c579be5a7

12/07/2025

GAIN INSTANT ACCESS TO THE WORLD'S ONLY
*TRAVEL* COPYWRITER'S REFERENCE - AND SAVE 50%!

Over the past 25+ years, I’ve made a career as a Travel Copywriter. I've taught workshops and mentored writers. And my copy has helped propel some of the most highly regarded tour operators to the top of their game.

I'd like to propel *you* to the top of yours.

Learn more here: https://tcwmasterclass.aweb.page/p/3fbf59d2-bbfe-4ee1-831a-dbf41c3c160b

10/10/2025

GAIN INSTANT ACCESS TO THE WORLD'S ONLY
*TRAVEL* COPYWRITER'S REFERENCE - AND SAVE 50%!

Over the past 25+ years, I’ve made a career as a Travel Copywriter. I've taught workshops and mentored writers. And my copy has helped propel some of the most highly regarded tour operators to the top of their game.

I'd like to propel *you* to the top of yours.

Learn more here,:

A while ago, I launched the 6-week Travel Copywriting Masterclass. It was a deep-dive program, packed with practical instruction, real-world insights, and…

08/06/2025

Travel Copywriting tip:

Cultural treasures tell the story of people and their pasts. Add texture to your cultural imagery by weaving in historical context. Here's what I mean:

Without exception, culture is born from the human need to create.

Cuisine and wine from the bounty of the farm.

Castles and entire villages from stone.

Striking hues from colored dyes.

Textiles and clothing from the wool of livestock.

Music and dance from tightly pulled animal hides and taut string.

Language and ideas from symbols rendered on stone and, later, on printing presses.

It all interacts, often seamlessly, with history.

Travelers interact with all of it, sometimes intimately. So, a Travel Copywriter must be well-versed and ready to connect cultural treasures like the ones above to a destination’s past.

But don’t worry: You don't need an anthropology or history degree. You just need to be aware enough of a destination’s culture and heritage that you can weave them into your copy with skill and finesse.

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The above is excerpted from my new e-book, The Travel Copywriter's Handbook. I hope you'll head over to www [dot] TCWMasterclass [dot] com to learn more about it.

08/04/2025

Compelling Travel Copy doesn't just spill rat-a-tat-tat from a writer's keyboard.

Here's how a Travel Copywriter prepares, before she even puts her fingers to the keys:

● She researches: reading, watching reliable video, and interviewing Trip Planners.
● She vets information, because not everything she finds will be useful.
● She observes, whether by examining photos of a destination or just by soaking up travel magazines, websites, and other media.
● She zeroes in on authentic details and compelling facts so she can create a sales piece that's equal parts information, inspiration, and brand storytelling.

(Adapted from "The Travel Copywriter's Handbook")

All you Travel Copywriters out there, how do you prep as you gear up to write a killer piece?

https://tcwmasterclass.aweb.page/p/1a72d855-dbfd-44f0-819a-2eb07ae3b0f2

07/31/2025

WHAT IT’S REALLY LIKE TO WRITE INSIDE THE TRAVEL INDUSTRY

I am a full-time Travel Copywriter. A conjurer of far-flung lands. A scribe of transformative experiences.

Companies that create immersive cultural experiences for their customers give me money. I create content for them.

On most days, I work on projects that excite me. Inaugural voyages of newly built cruise ships. The vast holdings of the Louvre. Cycling through Vietnam. Walking the Camino.

I love my work. I can’t believe I get paid to do it. I can’t believe I get paid *well* to do it.

I have no desire to be an “influencer.” The scrounging for followers and the “hustle” don’t match my laid-back style.

But …

What I *do* have – and what might intrigue you – is an instructive book that breaks down the elements of Travel Copywriting. So that you, too, can inject adventure into your copywriting life.

Specifically, I’ve compiled my insights from 25+ years in travel into The Travel Copywriter’s Handbook.

It walks you through the essential elements of the craft. And includes writing prompts that help you create an interview-ready portfolio that will swing travel-industry doors wide open for you.

How do I know those doors will open? Because I was Copy Chief for a major travel company for 8 years.

If you’re a copywriter intrigued by thoughts of writing inside the travel industry …

… an editor or manager in the travel space …

… a travel advisor who just can’t seem to write “spot-on” copy …

… or even if you’re unsure and just want to learn more about it before you dive in …

… then I’d like to share my knowledge and expertise with you.
When you grab your copy of The Travel Copywriter’s Handbook, you’ll learn:

👉 The 3 hats you must wear to inspire readers to pack their bags. That’s Chapter 3.
👉 The 1 topic all Travel Copywriters must treat with care. There’s a full discussion on page 58.
👉 The mistake to avoid when talking about works of art. It’s on page 68.
👉 How to brand a travel company from scratch. It’s all in Chapter 7.

There’s a bunch more PRACTICAL expert instruction here, too.

To my knowledge, this is the only book that guides you through the absolute essentials of writing copy for the travel industry – and helps you produce an interview-ready Travel Copywriting portfolio along the way.

So you’ll be surprised when I tell you the cost:

Just $29.

All you have to do to get yours is click here and I’ll send it right to your inbox:

The ONLY online *Travel* Copywriting course you'll find anywhere.

07/30/2025

In today's Insta-world, Travel Copywriters might be tempted to pull on the headlines of the day. This photo gives a hint about why that's a horrible idea.

Excerpted from THE TRAVEL COPYWRITER'S HANDBOOK (page 34):

"Most travel companies and tour operators maintain a ton of copy in their databases.

"They might use that copy year after year. So it has to be everlasting. No matter the current news cycle or season, it has to be relevant.

"If you’re writing a piece about a city that will soon host the Olympics or the World Cup, avoid mentioning their upcoming event; time will pass, and its role as host will soon be old news.

"Also avoid mentioning festivals which have a time stamp on them. The exceptions, of course, are tours built around festivals.

"I’m thinking here about Mexico’s multi-day Independence Day festival with its many parades, or the annual Salzburg Music Festival. Some companies create entire itineraries around these.

"If you want to mention the age of a building, a national park, or some other landmark, remember that everything ages. What is 100 years old now will be 101 next year.

"So instead of stating the age, say what year it was built or established.

"Similarly, do not name world leaders. It was only until her death that you could say that 'Queen Elizabeth II is the monarch of England.'

"She and other heads of state and royalty should only be mentioned in an historical context, as in 'England’s longest reigning British monarch, Queen Elizabeth II was crowned after her father George VI died.'"

This rule guides the most experienced Travel Copywriters. Can you think of any exceptions to it? Share in the comments.

07/28/2025

LEARN BY DOING. It's the best advice you'll ever follow.

James Clear, author of The New York Times bestseller Atomic Habits, puts it another way:

ACTION DELIVERS THE DESIRED OUTCOME.

It's why I included an "Action" component in The Travel Copywriter's Handbook. I call it the Dream Destination Workbook, explained below.

What do you think? Have you had moments when preparation only took you so far ... when action would have propelled you forward more quickly?

Learn more about the book here:

https://tcwmasterclass.aweb.page/p/1a72d855-dbfd-44f0-819a-2eb07ae3b0f2

07/17/2025

What If One e-Book Could Teach You All You Need to Know to Write Copy for the Travel Industry?

https://www.linkedin.com/pulse/what-one-e-book-could-teach-you-all-need-know-write-ken-lovering--m1g6c/?trackingId=gAfl%2BSSXR226pDG6m0C5Vg%3D%3D