Consulting MBA

01/22/2021

Where you work each day is an important decision. It's a matter of dollars invested, productivity, professionalism, perception and positioning. It's a highly personal decision.

In this video, I break down pros and cons of each option: get an office space, or work from a home office. I'll share the criteria to think about so you can decide what's best for you.

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Where you work each day is an important decision. It's a matter of dollars invested, productivity, professionalism, perception and positioning. It's a highly...

01/15/2021

Coaching is a growing field in the world of marketing -- and marketers are oblivious. Organizations go through cycles of taking marketing in-house, or outsourcing to agencies. But regardless of where the cycle is, they always invest in their internal teams. Coaching is an excellent way to transfer knowledge from yourself, the coach, to the client's marketer(s).

Want to find your own space in marketing with little competition? Become a marketing coach.

Watch the FULL VIDEO here:

Coaching is a growing field in the world of marketing -- and marketers are oblivious. Organizations go through cycles of taking marketing in-house, or outsou...

01/08/2021

There are three things to consider in the marketing services business to be successful. This goes to marketing consultants and agencies alike.

These are *building blocks* for your business -- the essential elements you need for your business and for yourself to approach your day-to-day and the big picture.

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There are three things to consider in the marketing services business to be successful. This goes to marketing consultants and agencies alike. These are *bui...

12/24/2020

Discounts are an iffy subject. “Never” is a better answer than “well you should always be ready to offer one!”. There’s a better way to think about and present discounts to clients.

Your approach to pricing has a major impact on *profits* of a consulting business. Be smart about how you approach pricing and discounts alike to make your business sustainable.

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Discounts are an iffy subject. "Never" is a better answer than "well you should always be ready to offer one!". There's a better way to think about and prese...

12/24/2020

Perception is stronger than some like to admit. I challenge you to consider whether you see yourself as a peer or a peon to your clients. And, of course, how your clients see you.

This is pivotal. It isn’t any trick for landing clients or negotiating big deals. No secret marketing hack. The truth is: mindset has a stronger correlation with business performance than any other factor I’ve measured in myself and others.

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Perception is stronger than some like to admit. I challenge you to consider whether you see yourself as a peer or a peon to your clients. And, of course, how...

12/24/2020

Today, it's probably time for you to raise rates. That's easy to do on new proposals, but what about your current stable of clients? Here's how to raise your rates (and how much) with a plan and schedule so it isn't a one-time occurance.

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Most marketing clients that join you early in your new venture end up paying a great rate. For them.Profitability in marketing services business is vital to ...

12/24/2020

Is it worth putting advertising dollars behind your own consulting business? If you do advertise, what makes sense, and what doesn't? Listen in to this five-minute breakdown.

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Is it worth putting advertising dollars behind your own consulting business? If you do advertise, what makes sense, and what doesn't? Listen in to this five-...

12/18/2020

I'm a planning and organization nerd. New tools are exciting. New tools mean new learning of ways to be effective, adapting your own style, and growing overall.

In this video, I'm breaking down the bnourished planner, which is a new and pretty impressive product.

Watch the full video here: youtu.be/Y05my7MYE0g

I'm a planning and organization nerd. New tools are exciting. New tools mean new learning of ways to be effective, adapting your own style, and growing overa...

11/26/2020

Hey there! If you're in need of tips for your small business or brand, you might like this FREE resource from AdRoll!

They just released "150 Free Ways to Get Your Brand Noticed," an eBook with a compilation of different tips from various marketing experts including David Bradley, MBA, founder of Consulting MBA. This eBook covers a wide selection of topics from SEO, advertising, social media, and more!

GET YOUR COPY 👉 tinyurl.com/yy3lgdu4

10/20/2020

Consultants often work alone and for a long time lead alone. Having support systems in place give you the structure and backing to keep you moving forward.

Building a support system relies on finding the right people to support you, but also, it's on you to make that system function effectively.

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Entrepreneurship can be surprisingly lonely and draining. But so rewarding. We just need to make sure to take care of ourselves along the way. Consultants of...

10/20/2020

Productivity is never easy, but it can be simple. Follow your own time management system.

In this video, I'll break down methods to take effective action, consistently. It's about designing a structure around your time.

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Taking *effective* action is critical to get your consulting business off the ground. Taking action is the easy part. Making it effective isn't. Nor is being...

08/12/2020

Filming new content today!
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Keep an eye out for new material on Instagram and YouTube (and don't forget to subscribe!).
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Thoughts on the consultant's mindset, getting paid as a marketing coach, pros and cons to office space, and more