Digital Marketing IQ

08/10/2017

Thank you for coming to the Lunch & Learn today! Looking forward to many more!!

07/26/2017

"If you really want to get the most out of your retargeting, you can’t just show the same message and hope it works better the second time around."

The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready.

07/11/2017

Jay Baer once said, "Content is fire, social media is gasoline."

Take a look at ways to strengthen your fire.
short, but insightful read.

Need your content marketing efforts to go further? These must do's will make sure you're making the most of your efforts.

07/11/2017

"There's always room for improvement, no matter how long you've been in business." Oscar De La Hoya

The director of THW Marketing explains ways to improve Facebook videos by your Insights.

Want to increase engagement, longevity, and exposure of your Facebook videos? Discover three ways to to evaluate and improve Facebook video performance.

07/10/2017

How well are your email campaigns going?

Chances are, you’re doing some sort of email marketing for your ecommerce store.Why? As Michael Stelzner of Social Media Examiner once wrote, “Email is the glue that binds everything together.”That type of popularity, though, comes with a downside. It’s easy to get stuck sending the same old campaig...

07/09/2017

Hectic week? Take it easy today and prepare yourself for the week ahead. Check out these strategies for self care. And remember, "the best investment you can make is in yourself." - Warren Buffet.

Time and time again, studies link good physical health (healthy diet, exercise) to good mental health (decreased depression and stress), and good mental health to increased productivity and creative…

07/08/2017

Good morning! Here are some digital marketing blogs to check out while enjoying your Saturday cup of joe!

At the Digital Marketing Institute we regularly keep up to date with a few quality blogs – the one’s we know are valuable, reliable, compelling and original. But we were thinking – it would be…

07/07/2017

It's always important to keep up with the trends! Which marketing trends stand out to you?

There always seems to be something new going on in the world of marketing: an update to Google’s search ranking algorithm, a game-changing feature that makes a familiar social network feel fresh…

07/06/2017

Learn how Google Image Search can help you drive more traffic! There are some great tools mentioned here to help you maximize your efforts.

Images are the unsung heroes of traffic generation. We all know that keywords, SEO, and great content can lead to more traffic. But there are so many useful methods of getting traffic. Why use only a…

07/05/2017

Overwhelmed with Google Analytics? Fear not!

https://www.shopify.com/blog/google-analytics-custom-reports

When you open Google Analytics, what do you feel? For many people, the answer is “overwhelmed”. There’s a lot of data sitting in those reports, just waiting to be analyzed.The problem is that those overwhelmed marketers and business owners end up poking around a few default reports, recording some m...

06/30/2017

Question to ask yourself: "How do you 'sell' healthcare? How do you differentiate yourself from the other providers out there?"

Most people don’t go into healthcare with the sole intention of making money. There are tons of industries that can lead to profitability. We choose Heal...

06/29/2017

Do you even have a digital marketing strategy yet? 🤔


https://www.ibm.com/developerworks/community/blogs/a9ba1efe-b731-4317-9724-a181d6155e3a/entry/5_Reasons_Why_Your_Digital_Marketing_Strategy_is_Failing_You?lang=en

Every company has a digital marketing strategy that is meant to generate big time results in regards to traffic and revenue. While some excel, others continue to fall short of reaching their goals. Maybe you are among the 53 percent of marketers who have made blog content creation your top inbound m...