Duquesne University Media

ng, design, information management, development, interactive environments, and visual communication through technology. Students apply these concepts and processes to create robust multimedia experiences in a variety of disciplines and industries. Digital Media Arts - Interactive Design and Media

In fall 2020, we revised our Web Development concentration. Web development is still an important focus. The revisions reflect a growing need for our students to design interfaces and user experiences for an expanding array of products and technology platforms such as mobile apps, websites, smartwatches, home appliances, vehicle dashboard displays, desktop apps, augmented reality, and much more. The new Interactive Design and Media (ID&M) concentration brings together design, human-technology interaction, digital media, and information technology. Design (a process of conceiving, planning and making of products) is central to ID&M. Through hands-on courses and with real-world clients, students design and prototype websites and mobile apps; design interfaces and user experiences, including locative media, wearable electronics, interactive narratives and extended or augmented reality; evaluate usability; create and optimize media; apply design processes and standards; create database-driven content; and develop interactive client-side web interfaces.

- Multiplatform Journalism

Duquesne University's Multiplatform Journalism curriculum prepares students to work as multimedia journalists across a wide variety of platforms, from online news sites to traditional print and broadcast outlets. Today's journalist must be multifaceted. A reporter at an online news outlet might, in a single day, shoot video, produce an audio story and write several iterations of a story for a website and social media sites such as Facebook and Twitter. Conversely, a reporter at a broadcast station or cable outlet might produce both visual and written versions of a story. Multiplatform Journalism equips students with the knowledge and skills to produce content for any platform and allows them to seize opportunities as new platforms emerge. In this program, you'll learn to interview, research, report, write, shoot and edit audio and video, create graphics, and master social media.

- Strategic Public Relations and Advertising

The Strategic Public Relations and Advertising major consists of two concentrations: Public Relations, and Advertising. Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies. Working with a departmental mentor, students may emphasize either public relations or advertising or choose and integrated approach to both.

- Sports Information and Media

This Duquesne Media undergraduate program prepares students for careers in sports media and/or public relations, including the sportswriting, sportscasting and job-rich "sports information" fields, among others. This is an ideal program for a university with NCAA Division I programs inside a major league sports city. Click on the following link to learn more about the majors offered:
http://duq.edu/academics/schools/liberal-arts/academic-programs/duquesne-media-department/undergraduate-programs

Listed below is information about the Duquesne University Media department's master's program. in Media Arts and Technology is a multidisciplinary program of study that blends media arts, design, creative expression and technology to enhance communication and user experiences across all industries and disciplines. It provides opportunity for aspiring storytellers, designers, filmmakers, photographers, artists and technologists to exercise creativity through technology. is 42 credit hours. Students choose one of the program tracks: 1) Creative and Strategic Media, 2) Interactive Design, 3) Photography and Film. Developing student creative competence and design thinking skills is central to our teaching philosophy. In each program track, project-oriented classes focus on creative and designed projects such as literary works, films and documentaries, photography exhibits, interactive apps and websites, digital user experiences (UX), and public relations and advertising campaigns. Click on the following link to learn more about the master's program:
https://duq.edu/academics/schools/liberal-arts/academics/departments-and-centers/media-department/graduate-programs