Arts Management & Technology Laboratory

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Arts Management & Technology Laboratory Connecting knowledge to innovation. Explore more articles and podcasts on tech in the arts on out website:
https://amt-lab.org/

AMT-Lab provides current and future arts managers, technologists, and researchers with existing best practices and emerging technologies that allow for a direct impact on their work and their organization. Through online and off-line engagement, AMTLab is a resource that leads to innovative, effective and efficient integration of technology in the cultural and creative enterprise space.

What makes immersive experiences, such as museum exhibits or escape rooms memorable to you?What would make you revisit t...
10/15/2026

What makes immersive experiences, such as museum exhibits or escape rooms memorable to you?

What would make you revisit the same immersive experience?

Part One of this MEIM capstone project seeks to break down the barriers that the immersive entertainment industry is facing, and to provide recommendations for industry players to utilize moving forwards.

Are immersive experiences just a trend, or are they the future of entertainment?

Read the full article at the link in bio 🔗

What do you expect to experience at a concert?Would you prefer to simply listen to the music, or become immersed in an i...
10/13/2026

What do you expect to experience at a concert?

Would you prefer to simply listen to the music, or become immersed in an intricately crafted fictional world?

Part Two of Cosmo Wang’s analysis on Silence Wang’s “Romance City” tour focuses on its sonic elements and IP expansion. By planting musical melodies and IP experiences that reward fan loyalty, Silence Wang can continue to strengthen his connection with his fans.

As global trends point towards interactivity and personalization, what strategies must contemporary artists adopt to succeed in the current industry?

Read the full article by Cosmo Wang at the link in bio 🔗

10/06/2026

Byte-Sized Culture, AMT Lab’s monthly column is back!

Julia Srnec, AMT Lab’s lead researcher, shares some insights about the evolution of A.I. on artists and audiences across three topics:

🎶Music Generation and Streaming in the Age of A.I.
📖The Emergence of Arts and A.I. Fellowships
🏛️A.I. as an Arts Exploration Tour

Interested in learning more about the impact of A.I. on the cultural corners of the arts? Read the full article by Julia Srnec at the link in bio 🔗

Byte-Sized Culture, AMT Lab’s monthly column is back!This month, Julia Srnec explores the evolution of A.I. on artists a...
10/06/2026

Byte-Sized Culture, AMT Lab’s monthly column is back!

This month, Julia Srnec explores the evolution of A.I. on artists and audiences across three topics:

🎶Music Generation and Streaming in the Age of A.I.
📖The Emergence of Arts and A.I. Fellowships
🏛️A.I. as an Arts Exploration Tour

Interested in learning more about the impact of A.I. on the cultural corners of the arts? Read the full article by Julia Srnec at the link in bio 🔗

With the prevalence of brand-driven engagement, artists are looking for more innovative ways to rise above the competiti...
09/29/2026

With the prevalence of brand-driven engagement, artists are looking for more innovative ways to rise above the competition.

So what happens when artists start to combine the concert experience with worldbuilding? How can this tactic, traditionally used in literature, film, and video games, further enhance audience engagement?

Part One of Cosmo Wang’s analysis on Silence Wang’s “Romance City” tour reveals a new approach to incorporating fan participation within the tour’s promotional loop. By creating a story surrounding the physical stage and social media, Silence Wang was able to generate an abundance of online discussion and interactions about his concert.

In an oversaturated industry such as music, are these the strategies that current artists must take in order to stand out?

Read the full article by Cosmo Wang at the link in bio 🔗

05/04/2026

You think you’re in control in VR. You’re not. 👀

Eric Williams has been making cinematic VR for nearly a decade and he’ll tell you the audience is never really choosing where to look. Through a technique called “audio swing”, he can guide your attention exactly where he wants it. You’ll swear it was your idea. 🎧

🎙️And that’s just one reason why people walk out of VR experiences saying “remember when we were on that bridge” instead of “remember that scene on the bridge.”

Recorded at the .cmu.festival at . Eric is the cinematic VR lead at at .university. Full episode on amt-lab.org. 🔗Link in bio.

04/30/2026

The entertainment industry loves AR for games. But what about stories? 🎬

Animator, creative technologist, and CMU Heinz grad student Amy (.bamy, MEIM ) gave a talk at the SONA Immersive Storytelling Festival (.cmu.festival) breaking down where augmented reality is falling short in storytelling, and why the narrative gap is the biggest opportunity no one is talking about.

Catch a glimpse of her in-development animated series Monsters & Minstrels over at .

Explore more of our podcast episodes at amt-lab.org. Link in bio.

🎙️ Last week at the SONA Immersive Storytelling Festival .cmu.festival, Amy gave a solo talk about Monsters & Minstrels ...
04/30/2026

🎙️ Last week at the SONA Immersive Storytelling Festival .cmu.festival, Amy gave a solo talk about Monsters & Minstrels (), her animated series that uses AR as part of how the story actually works.

She walked us through the whole creative process: from the first animatic to rigging Sam in 3D to the Unity AR build she‘s putting together with CMU programmers.

📖 Amy’s full piece is already up on AMT Lab, and we‘ll be sharing more soon.

✨ By .bamy · MEIM

04/29/2026

Selling tickets is just the byproduct. The real mission? Bringing people together through shared experiences. 🎟

Zachary Collins (.collins) started in a college dorm room to help a high school musical sell tickets. Today Ludus powers ticketing, fundraising, marketing, and streaming for over 4,000 arts organizations across the US. And his take on AI for arts orgs? It’s not here to replace anyone. It’s here to give us superpowers. 🦸

Full episode on amt-lab.org, link in bio. 🎙

04/29/2026

We’re all Swiss cheese. 🧀

Every one of us has holes in our talent, our resources, our skills. The trick? Find people whose holes are the opposite of yours and build a team around that.

Four-time Emmy winner and Hollywood innovator Michael Cioni, founder of .tech, joined us to talk about building teams, taking risks, the future of AI in media workflows, and why the creative and tech worlds aren’t as separate as people think. 🎙

Recorded with Alexann Sharp and Cara Flanery from the at CMU. Full episode on amt-lab.org, link in bio.

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