MS in Marketing Science - Katz Graduate School of Business

The article states that "This might be the first time you’ve heard of many of them—but we’re betting it won’t be the last." It is an extensive list, and I have to confess yes, it was the first time hearing of many of them. But without a doubt a very interesting list that shows you what will be the talk of the tech world in 2023.

Next Big Things in Tech 2022 From AR-assisted surgery to smart soybean plants to fairer algorithms, these breakthroughs are shaping the future of multiple industries, in ways that will benefit us all.

GIF... Is it another example of a great digital expression tool dying because of overuse? It surely had a good run.

The End of a Millennial Internet Era Kaitlyn Tiffany on how Slack and Giphy hastened the decline of a treasured mode of online expression, the GIF

We cover LinkedIn analytics in our Digital Marketing course, but here is a brief intro on how to use LinkedIn for market research.

7 Ways to Do Market Research With LinkedIn : Social Media Examiner Learn how to do market research on LinkedIn, including reviewing native analytics for important clues.

Bots, Bots, Bots... It can be marketing's best friend or worst foe.

The Silent Threat: How Bots Are Skewing Your Marketing Analytics When businesses think about the impact of bots, they might think about the cost of an attack, the effect on consumer reputation

Our own Yue Pan and Hanruo Wang ("The Best Mattress") are just announced as one of only 20 semifinalists out of over 3,000 teams in Adobe Analytics Challenge 2022. Congratulations to Yue and Hanruo for your amazing accomplishment. Our Katz family will be rooting for you in the next round! Go Marketing Science!

A quote from the following article.

"Overall, marketing analytics was found to be only responsible for influencing 53 percent of marketing decisions."

What do you think?

Are biases still holding back marketing analytics? - RetailWire Gartner predicts that by 2023, 60 percent of CMOs will slash the size of their marketing analytics department in half because of “failed promised improvements.” The “root” cause of the shortfall was found to be cognitive biases and an old-school culture. Do you agree that marketing analytics...

Let's take a short break from marketing or analytics, and take a look at the beautiful city of Pittsburgh where we reside. Fall is probably the best season in Pittsburgh, and here is what we can enjoy in this wonderful season.

Best things to do for the perfect Pittsburgh autumn, from foliage hikes to festivals Now that the autumn solstice has passed, colorful leaves and cool weather are undeniable. Here are the best fall things to do this year.

We don't normally promote books on our page, but this is one that deserves our attention. The book focuses more on the psychological and social impact of social media on people, but we can easily see their influence on businesses. Many marketers consider social media as our best friend. Don't you think we have to treat our 'customers' as our best friend instead? And if we do, how are you going to use social media in marketing? A very good question... 😎

How Social Media Influences Our Behavior, and Vice Versa Max Fisher’s “The Chaos Machine” examines the psychological impacts of technology.

This is another article about "THE GAP". The Gap is the biggest challenge many marketers face these days. The data sets are there, the analytics tools are there, and also the analytics reports are there. With all this information, marketers should be bullet proof, right? But, many struggle to convert this information into better marketing performance. Why? A million dollar question...

Closing the Gap Between Digital Marketing Spending and Performance Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Now, it’s time to build on those gains by redoubling their commitment to deepenin...

This is a great interview that allows us to look into the day-to-day marketing operation of a major company.

Q&A: John Hancock’s CMO on learning from things that don’t go according to plan In the insurance industry, rising customer acquisition costs and increased commoditization are reshaping marketing’s success drivers. And rapidly shifting customer behaviors and expectations are prodding chief marketing officers (CMOs) to double down on embracing digital. Kate Ardini, CMO at John ...

Our first Marketing Science monthly meeting with students and faculty! It was great to see the whole group getting to know each other and planning an exciting semester.

Hmmm... We take it for granted that major social network companies take good care of our data. Well, maybe we shouldn't.

The Most Damning Allegation in the Twitter Whistleblower’s Report Peiter “Mudge” Zatko’s claims about the company’s lax security are all bad. But one clearly captures the extent of systemic issues.