09/10/2026
On October 2, PCFR brought together UK Consul General Paul Rennie and leaders from Arizona’s sports community at Mountain America Stadium for More Than a Game: Sports and the Transatlantic Relationship. The conversation examined the globalization of American sports, the growing importance of the UK and Europe as markets, and the ways athletics can strengthen economic, cultural, and people-to-people ties across the Atlantic.
Panelists:
Paul Rennie, OBE, British Consul General in Los Angeles
Jen Barnett, Arizona Sports & Events Alliance
Dan Costello, Player 15 Group (Phoenix Suns & Phoenix Mercury)
Lisa Young, Sun Devil Athletics
Andrés Martinez, ASU Great Game Lab, Moderator
For those who joined us, thank you for being part of the conversation. Take a look at photos from the event here: https://www.flickr.com/photos/pcfr/albums/72177720336029896.
If you weren’t able to attend, we’ve captured some of the key takeaways below and hope you'll join us for more sports diplomacy programming to come.
1) The biggest growth opportunities in sports are increasingly global.
As global audiences grow and emerging markets become more commercially valuable, teams and leagues are looking beyond U.S. borders for new fans, partners, and investment. American sports are already expanding their international presence, and Arizona is part of that story.
2) Going global takes time.
International expansion is about much more than playing a game overseas. Teams may spend years building relationships with local partners, sponsors, media, political leaders, and communities before establishing a presence in a new market. The game is the visible result of a much longer process.
3) Athletics can help universities reach new audiences.
For universities like ASU, sports can support much broader institutional goals, from recruiting international students to building academic and research relationships. Athletics can help take Arizona to the world while also bringing the world to Arizona.
4) Competition for major sporting events is tough, but Arizona has real advantages.
Arizona’s weather, venues, tourism destinations, and ability to coordinate across cities, public safety agencies, tourism organizations, and the private sector give the state a strong foundation. As competition for major events intensifies, the opportunity is to build on those strengths and ensure Arizona has the tools to keep competing.
Read the full recap at https://www.pcfraz.org/post/event-recap-more-than-a-game-sports-and-the-transatlantic-relationship