10/30/2025
She’d been told to go after high-earning earners.
It sounded smart on paper.
But every time she sat down to write content for them or prep for a sales call, she felt like she was performing.
Like she was trying to be someone she wasn’t.
So she just... stopped showing up.
In our Business Therapy session, I asked her one question:
“Who are the clients you’ve worked with that made you think ‘I could do this all day’?”
She didn’t even hesitate.
She knew exactly who they were.
That’s when everything clicked:
She didn’t need a bigger, “better” audience.
She needed to stop dismissing the one that was already working AND own that serving them was the ambitious choice, not the safe one.
Within an hour of our call, she’d posted content she’d been sitting on for days and reached out to three past clients she’d been avoiding.
The strategy didn’t change.
Her belief in it did.
That’s what Business Therapy does.
We don’t give you a new plan. We help you see what’s been blocking you from executing the one you already have…
so action stops feeling hard and starts feeling like relief.
If you’ve been spinning your wheels, overthinking your next move, or avoiding the visibility you know you need…
DM me READY and I’ll share how this works.