squarecool

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the commonsense means of
dealing with human beings℠ be . differently℠

adverteasing℠ | mergeting℠ |
brandin9℠ | gylanics℠ | fyuse℠

bigger profits through
better brand behavior

consultation > campaign > collective
design > direction > developmentals
he-said tactical < she-said strategics

‘ad agencies’ craft the mask
we mold what's behind it so
masks are less necessary ツ

do .

Brendan Dell 05/20/2026

all that *glitters* is “glittered”

Brendan Dell 26 likes, 1 comment. "The $1 Trillion AI Scam Nobody Dares Name"

05/13/2026

behavior is identity
branding is not
image is not
‘behavior’

do . be . [appropriately] ℠

04/22/2026

…don’t take it
‘business’; it’s
just ‘personal’

do . be . [personably] ℠

04/18/2026

“The people we trust are
those who can measure
the measurable.

“The people we distrust
are those who point to
the invisible and shout
to get our attention.”

do . be . [more measurably] ℠

04/16/2026

square the circle and
you’ll get as close as
humanly possible ⭕️

square the ‘Cool’ and
your ‘creative’ will get
*ROI* by the buttload

do . be . [more profitably] ℠

03/28/2026

everybody wants to be king
but nobody wants to lop off
heads & that’s why we don’t
‘n shouldn’t ever have kings

do . be . [peaceably] ℠

03/27/2026

no client . ever refused . a great . idea

if they didn’t have budget, they found
budget; robbed Peter, Paul and all the
boys to invest in a truly great idea . for
out of such, are great businesses built

behold, the beauty of the . great . idea

do . be . [beautifully] ℠

03/02/2026

current ‘AI composition’ appears
to represent the pinnacle in How
To Repeat The Same Information
while ‘putting the viewer to sleep’
&/or hypnotically lulling them into
unquestioning abject submission

as such it has become the staple
for short-term minded+wretched
+myopic marketing neanderthals

do . be . [more intelligently] ℠

02/25/2026

you follow ‘industry trends’
you follow *best practices*
you follow ‘thought leaders’
you follow ‘fellow-followers’
‘til it’s time; ‘til you’re ready

do . be . [from the front] ℠

02/11/2026

business base-DNA: consume
produce . replicate . repeat 🏭
then, came opposable opinion,
buyer-blowback, and dialogue

do . be . [proportionally] ℠

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