Penn Medical Communication Research Institute

10/13/2025

Added sugars represent a huge risk to rising chronic disease among children.

03/01/2024

What communication strategies are out there that clinicians and health communicators can use to deliver accurate information, dispel myths, and mitigate the harmful effects of misinformation? Medicine can leverage strategies from fields such as the social sciences, public health, and marketing. Read PMCRI's recent paper published in JAMA by Executive Director Anne Cappola, MD, ScM and Director of Research & Operations Karthika Swamy Cohen, MS, MA
https://jamanetwork.com/journals/jama/fullarticle/2812877?

12/20/2023

What communication strategies are out there that clinicians and health communicators can use to deliver accurate information, dispel myths, and mitigate the harmful effects of misinformation? Medicine can leverage strategies from fields such as the social sciences, public health, and marketing. Read PMCRI's recent paper published in JAMA by Dr. Anne Cappola and Karthika Swamy Cohen https://buff.ly/3tf5izd

12/13/2023

Read PMCRI's first published paper on Medical Communication Strategies: https://buff.ly/3tf5izd

This JAMA Insights summarizes strategies for effective medical communication, with considerations for the message delivered, the messenger source, and the social context.

11/23/2023

11/19/2023

A new paper from University of Pennsylvania's CHIBE urges thinking outside traditional care models & health delivery systems to improve overall health. Proactive disease prevention requires health systems to help patients identify & work toward health goals – a job well suited to health coaches, who would work similarly to coaches in the sporting world. https://buff.ly/3R0UbD9

In this article, the authors consider the question of whether a new mindset and approach should be introduced to clinical encounters and the composition of clinical care delivery teams to include t...

11/17/2023

Penn Medicine UPHS CEO Kevin B. Mahoney was among 60 health system CEOs honored by Becker’s Hospital Review for considerable influence in shaping the future of healthcare.

Becker's Healthcare spotlights health system executives who influence the community and have a national profile in advocating for access to care.

11/15/2023

The complexity of vaccine regimens may be one factor contributing to reduced vaccine uptake among adults. Knowing what to get, when to get it, and how to get insurance coverage for it is increasingly and unnecessarily complex in the US. https://buff.ly/3QgsNj7

The process of keeping track of which vaccines are recommended — and avoiding paying for them out of pocket — has grown increasingly convoluted.

11/08/2023

The Penn Institute on Aging's Sylvan M. Cohen Annual Retreat on "ADDRESSING AGING: Medical Communication and Misinformation in Aging-related Research and Care" is co-sponsored by the Penn Medical Communication Research Institute. Register or submit a poster!

11/06/2023

A new CDC messaging campaign targets the belief held by many that flu vaccines don’t work because of first or second-hand experiences of vaccinations not having prevented illness. https://buff.ly/3sdx8M5

This fall CDC launched a new flu vaccine campaign called ‘Wild to Mild'

11/02/2023

Missed the PMCRI Symposium on "Social Media & Effective Medical Communication"? The recording, with a bonus presentation, is now available on our website. Sign up with your email to view!

Arthur H. Rubenstein Auditorium Smilow Center For Translational Research 3400 Civic Center Boulevard, Philadelphia, PA 19104

10/30/2023

Missed the PMCRI Symposium on "Social Media & Effective Medical Communication"? The recording, with a bonus presentation, is now available on our website. Sign up with your email to view! https://buff.ly/3CK5OGx

Arthur H. Rubenstein Auditorium Smilow Center For Translational Research 3400 Civic Center Boulevard, Philadelphia, PA 19104