09/28/2026
You know what drives me nuts?
Finding something I LOVE... only to discover they don't make it anymore. 🙄
Walmart does it. Tech companies do it.
And yep, online businesses do it too.
Products change. Companies change. Tools disappear. Offers come and go.
For years, every one of those changes threw my whole business off. (Ha ha... it wasn't funny at the time.)
Here's what I finally figured out...
I was building around the thing.
Not around me. Not around the people I was showing up for.
And the thing was never mine to keep.
But your voice, your experience, and the relationship you're building with your audience?
Nobody can discontinue that. 😉
That's the foundation.
Everything else is just one piece you can swap out when it changes.
I went deeper on this in today's email.
If you're on my list, check your inbox.
If you're not... well, you probably should be.
