Teach one billion people how to make a living, doing what they love (without losing their soul). https://www.youtube.com/thefuturishere
The Futur is a content and education platform that leverages video and distance based learning models, and connects a global community of creative thinkers and entrepreneurs. Our mission: Teach 1 billion people how to make a living doing what they love.
The world doesn’t reward the best work.
It rewards the work people know exists.
Stop acting like you have unlimited time.
This “failure” created a billion-dollar industry.
Honda thought they were failing in America… until they realized they weren’t selling motorcycles, they were selling off-roading.
This is the Blue Ocean Strategy in action.
Stop competing.
Start creating.
“People don’t buy what you do. They buy why you do it.”
Simon Sinek was right — but most brands still get this wrong.
The best brands don’t just sell better products.
They sell meaning.
They sell identity.
They sell belonging.
They sell desire.
In this video, we break down how Liquid Death, Dude Wipes, Method, Honda, and Better Call Saul all reveal the psychology of making people buy.
Watch the video on YouTube.
What brand has done this best?
06/04/2026
We did something crazy and totally unnecessary…
We bought a house.
Not because our family outgrew our existing house.
But because I have this idea about the future.
This might come as a surprise to some of you, but I believe the future is hybrid. It's not entirely online or in-person. As someone who has spent the last 12 years creating 1k+ videos on YouTube, and a big fan of virtual, I know something special and unique happens when people come together.
And for that to happen, I need space (imagine Keanu saying this).
So for the last 2 years, I started looking again for a commercial property (a little closer to home) that I could go from idea to reality.
Not an office, house, gym, cafe, media center, production studio, or maker lab.
But all of those things blurred into one.
I had almost given up hope until…
against all odds, my dream house appeared back on the market.
After a previous failed attempt to buy it, I was in disbelief when I saw it back on the market a few years later.
This. Was. Meant. To. Be.
The real estate gods tested my fortitude.
The universe dared me—
If you want it, make an offer.
And so we did.
(Credit to my wife for finding a bank who would finance us, and for her belief, once again, in the crazy dreams that I have)
Then the call came from our brokers.
"Are you sitting down?" they asked.
We held our collective breath…
"Congratulations. You're the new owners."
We were simultaneously filled with joy and dread.
Now what?! How are we going to pay for this?
I looked at my wife and told her, "Don't worry. I'll find a way."
Which leads me to my second crazy idea.
2 full days
Open agenda
Limited to 10 entrepreneurs
Lunch + dinner
Whiteboard
July 15-16
$5k
Bring 1 goal you would like help with (brand, sales, content, pricing, etc…).
We'll do the rest.
DM Chris on IG if you would like to attend. Only 6 spots left.
06/03/2026
How Brands Create Cult Following! New video breakdown The Marketing Psychology Behind Cult Brands
The Marketing Psychology Behind Smart Brands Most brands fight for attention by competing on price, features, an...
Stop Telling Yourself Bullsh*t Story…
We often run our illusions until we are ready for the truth.
In this uncomfortable but profound breakthrough coaching session, we explore a story of relationship betrayal recovery and healing from betrayal.
Watch as dismantles the victim mindset, proving that your perceptions, decisions, and actions determine your future—not your past.
Link is in the bio.
05/17/2026
New episode is live.
walks someone through a live coaching session about betrayal, resentment, and the story we create around pain.
It got raw. It got uncomfortable. And it led to a real breakthrough.
Photos:
Ever feel like you’re the underdog in a pitch?
You’re up against competitors with bigger teams, more experience, and fancier offices. It feels like you don’t stand a chance.
But you can still win. In fact, you can even charge double what they charge and still get the yes.
In our latest video breaks down the “Doubt Trap” strategy from the movie Air.
Stop losing clients to “bigger” players. Watch the full breakdown on the channel now.
02/06/2026
February on The Futur Podcast with Chris Do
Episodes now out every Wednesday on all audio podcast platforms.