The official channel for the Graphic Design Department at ArtCenter College of Design. Here we share Transmedia Fluency means working across all media.
GRADUATE PROGRAM:
Focus
Our program incorporates typography, form, meaning, and craft across all media. There is a also an emphasis on entrepreneurship, leadership, and management. Both, with a focus on practical, yet exquisite, reality-based professional solutions. Positioning
Most graduate graphic design programs in the U.S. focus on critical theory and radical exploration,
primarily working in
print media. Our focus is on transmedia, craft, skill, leadership, and strategic thought with a goal of practical professional improvement. UNDERGRADUATE PROGRAM
In our Undergraduate Graphic Design Program we foster the highest standards of creativity and critical thinking, visual and cultural literacy, craftsmanship, professionalism and collaboration, leadership and ethical purpose, and a readiness to be lifelong learners. The creative industry is demanding a new generation of graphic designers who can readily stretch their skills across a wide range of analog and digital media to create communication design that successfully cuts through the white noise of our convoluted visual environment. Our curriculum consists of multiple areas of emphasis that reflect the scope of professional opportunities: print and branding, packaging and environmental graphic design, motion and visual interaction design, as well as transmedia design. Transmedia Fluency is the term we use to describe our approach to teaching graphic design: a discipline that has transcended its role as commercial art practice to that of an essential and universal tool for communicating the multi-dimensional experience of a place, product, service or personality in every imaginable context. All of the above is deeply rooted and united in typographic excellence that spans across all activities of our program. Our curriculum accommodates two different kinds of students and creative personalities: generalists, who want to produce work across the entire scope of communication design, and individuals who are passionate for a very specific media format. For both student types, our program offers a nourishing environment for creative discovery with effective student advisement tools, that help each individual to establish his or her own learning path. We facilitate such a self-curated curriculum through intensive mentorship readily accessible to students. Dedicated faculty directors curate, oversee and mentor each of our graphic design areas of emphasis. Immersed in such a culture, our highly motivated students expand the boundaries of graphic design, thriving in an exploration-centered environment that boldly envisions the future. Consequently, the graduates from our program are highly sought after by the most exciting and disruptive global brands like Uber, Tesla, Google, Facebook, Nike, and creative agencies like IDEO, R/GA, Local Projects and other future-forward organizations.
