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Make Each Click Count University

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Make Each Click Count University

The Online Marketing Training Destination Trusted By Small To Mid-Sized eCommerce Businesses Serious About Substantially Growing Their Sales & Profits

04/16/2025

🚨 Are your Performance Max campaigns showing for competitor brands or off-target searches?

You're not alone — and yes, it's as frustrating as it sounds. 😤

In my latest video, I dive into Brand Restrictions and Negative Keywords in Google Performance Max campaigns — and how you can actually start regaining control.

Here’s what you’ll learn:
✅ What brand exclusions really do (and how to get access)
✅ How to use account-level negative keywords without wrecking your whole account
✅ Why excluding your own brand might be a smart move
✅ Pro tips to make PMax automation work for you, not against you

👉 Watch the full video here: https://youtu.be/MTBaUwLQU-E

If you’re running ecommerce ads or just trying to make sense of how to steer PMax, this one’s a must-watch.

Drop a comment if you’ve had issues with PMax showing on searches you never wanted — let’s compare notes!

🚫 Performance Max: Brand Restrictions & Negative Keywords Explained 🚫If your Performance Max campaigns are showing for competitor brands or irrelevant sear...

04/09/2025

💥 Tired of Amazon PPC burning through your budget with nothing to show for it?

I just dropped a new video where I walk through how one of my students, Olivia (a single mom selling baby swaddle wraps), went from losing money on Amazon ads… to doubling her sales — without spending a dollar more.

She was running auto campaigns, had no negatives, and was seeing a 123% ACOS 😬

We fixed that real quick.

In this video, I break down the 5-step strategy we used to turn her campaigns around:
✅ Stopped the bleeding
✅ Segmented campaigns by intent
✅ Switched to Exact Match for winners
✅ Added smart negative keywords
✅ Optimized her listings + bids like a pro

The result?
👉 27% ACOS
👉 Double the monthly sales
👉 She quit her 9-to-5

📺 Watch the full video here: https://youtu.be/wY25bOta9II

If you're running ads and feel like you're working for Amazon instead of winning on it… this one's a must-watch.

Drop a comment if you have questions — I’d love to help you dial in your PPC strategy too.

Let’s be honest — running Amazon ads without a strategy is like handing a toddler a flamethrower and hoping for crème brûlée. Spoiler alert: you don’t get de...

04/02/2025

Are you using AI and Amazon Marketing Cloud (AMC) to boost your Amazon Ads? If not, you might be leaving serious money on the table.

In my latest video, I break down exactly how AI is changing the game for ad optimization—and how AMC gives you deep insights into your customers’ entire journey.

✅ Smarter bidding with AI
✅ Better targeting with real-time data
✅ More sales by tracking high-LTV customers
✅ Retargeting strategies that actually convert

📺 Watch the full video here → https://youtu.be/OT1YJpf6DaU

If you're selling on Amazon, this is a must-watch. Drop a comment if you’ve started testing AMC or want help setting it up. Let’s grow your results together!

Amazon Ads are evolving fast—and if you’re not tapping into AI automation and the Amazon Marketing Cloud (AMC), you’re already behind.In this video, we break...

03/26/2025

💻 Google Ads is going cookieless—are you ready for what’s coming?

Google is phasing out third-party cookies, and if you're running ads, this shift is going to impact everything from targeting to retargeting to conversion tracking.

In my latest video, I break down:
➡️ What’s actually changing
➡️ How retargeting is evolving
➡️ Why first-party data is now gold
➡️ Tools like Enhanced Conversions & server-side tracking
➡️ How to stay profitable in this new privacy-first world

Whether you're managing Google Ads for eCommerce, lead gen, or branding—this is a must-watch.

🎥 Watch the full video now:
👉 https://youtu.be/WjHX5znPdqU

Let me know what you think in the comments. Are you already adjusting your campaigns?

Third-party cookies are on their way out—and that’s shaking up everything we know about Google Ads targeting, retargeting, and conversion tracking.In this vi...

03/19/2025

Amazon CPCs Are Rising—Here’s What You Can Do About It! 🚀

Noticed your Amazon ad costs creeping up? You’re not alone! With increased competition and changes in Amazon’s ad landscape, CPCs are climbing fast. But don’t worry—I’ve got strategies to help you stay profitable!

In my latest video, I break down:
🔥 Why Amazon CPCs keep rising
💡 How to adjust your ad strategy for better profitability
🌍 Why multi-channel advertising (Google Shopping, Facebook Ads, Email Marketing) is now essential

If you’re serious about scaling your eCommerce business while keeping ad costs under control, this video is a must-watch! 🎯

📺 Watch here 👉 https://youtu.be/wLsPY7j4AN0

What’s been your experience with rising Amazon CPCs? Let’s talk in the comments! 👇

Amazon CPCs keep climbing—so how do you stay profitable?In this video, we’re breaking down:✅ Why Amazon CPCs are rising (competition, Amazon’s evolving ad la...

03/12/2025

🚀 Performance Max 2.0: More Automation, Less Control? 🤖📊

Google just rolled out Performance Max 2.0, and they’re doubling down on AI-driven automation. But is this actually helping advertisers, or is Google just taking more control away?

🔥 What’s New in PMax 2.0?
✅ Smarter AI-powered audience signals
✅ Faster asset group testing & optimization
✅ More insights into top-performing assets & audiences
✅ A bigger push toward goal-based campaigns

Sounds great—until you realize less control over placements, search terms, and bidding might mean wasted ad spend.

So, what’s the verdict? Is PMax 2.0 a game-changer or a headache?

🎥 Watch my breakdown here → https://youtu.be/q5s8nC98Csk

Have you tested PMax 2.0 yet? Love it or hate it? Let me know in the comments! 👇

🚀 Google’s Latest Update—A Win for Advertisers or a Loss of Control?Performance Max (PMax) has been Google’s all-in-one, AI-driven campaign type, and now wi...

03/05/2025

Amazon Sellers: Want More Clicks & Conversions? 🎥

Video & interactive ads are changing the game on Amazon! If you’re still relying on static images, you’re missing out on higher engagement, better placements, and more sales.

📈 Why these ad formats work:
✅ Video ads = 3X higher click-through rates 🎯
✅ Interactive ads = More engaged shoppers, more conversions 🛍️
✅ Amazon prioritizes engaging ads = Lower costs, better placements 💰

Want to see how to use these ads to boost your Amazon sales? Watch the full video here: https://youtu.be/fYq3ipkWA-Q

💡 Have you tried video or interactive ads on Amazon? Drop a comment and let’s talk results! 👇

The Impact of Video & Interactive Ads on Amazon Shopping | Boost Sales & Conversions 🚀Amazon is more competitive than ever, and standing out requires more t...

02/26/2025

Google Ads CPCs Are Rising—Here’s How to Fight Back! 💰🔥

Noticing your cost-per-click (CPC) going up lately? You’re not alone. Increased competition, automation, and shifting user behavior are driving costs higher—but that doesn’t mean you have to overspend to stay competitive!

In my latest video, I break down:
✅ Why CPCs are rising (and what you can do about it)
✅ How to lower CPCs without hurting conversions
✅ Smart budget strategies to maximize ROI
✅ How to scale efficiently without doubling your ad spend

💡 Google Ads isn’t about spending more—it’s about spending smarter!

🎥 Watch the full video here: 👉 https://youtu.be/Sxu491h3HI4

Have you seen rising CPCs in your campaigns? What’s been working for you? Let’s talk in the comments! 👇

Rising CPCs & Budget Efficiency Strategies for Google Ads🚀 Google Ads CPCs are climbing—but that doesn’t mean your budget has to spiral out of control. In t...

02/19/2025

🚀 Can AI Create Google Search Ads? Yes—Here’s How to Do It Right! 🤖💡

AI is changing the game in digital marketing, but when it comes to Google Search Ads, should you trust AI to write your ad copy? More importantly—how do you use it effectively?

In my latest video, I break down:

✅ How AI is already being used in Google Ads (and you might not even realize it)
✅ The best AI tools for writing high-converting ad copy
✅ How to optimize Responsive Search Ads & Smart Bidding
✅ Why AI is an assistant, not a replacement for smart marketing strategy

Using AI the right way can save you time, improve results, and scale your campaigns—but it’s not a “set it and forget it” solution. Let’s dive in!

🎥 Watch the full video here: https://youtu.be/er1xm2tsMEM

Have you used AI for your Google Ads? Let me know in the comments! 👇

Can I Use AI To Create Google Search Ads? If So, How?AI is everywhere in 2025—but can it actually help you create high-performing Google Search Ads? The shor...

12/10/2024

🎉 Exciting News from Make Each Click Count University! 🎉

We’re thrilled to announce our all-new masterclass: "Navigating TikTok Shop From Start to Payment - An Educational Guide"! 🚀

This masterclass covers everything you need to succeed on TikTok Shop: ✅ Setting up and verifying your TikTok Shop account.

✅ Ensuring smooth fulfillment and shipping to meet platform standards.
✅ Mastering TikTok’s marketing tools to drive visibility and sales.

Our expert host, Moriam Animashaun, brings her legal expertise, entrepreneurial spirit, and dedication to breaking down complex concepts into actionable steps that empower sellers like you. Learn how to elevate your business using TikTok Shop with confidence and clarity.

✨ Special Offer: Try it FREE for one week! ✨

After the trial, continue learning for just $19/month. Don’t miss this opportunity to unlock the potential of TikTok Shop for your business!

🎥 Join today and start your TikTok Shop journey with Make Each Click Count University!
👉 https://makeeachclickcountuniversity.com/programs/navigating-tiktok-shop-from-start-to-payment-educational-guide

Let’s take your ecommerce game to the next level. 🚀

Navigating Tiktok Shop From Start To Payment- Educational Guide

10/24/2024

We’ve just released an exciting new masterclass at Make Each Click Count University—"Your LinkedIn Profile Makeover For Maximum Impact" with LinkedIn expert Indrek Poldvee! 🔥

In this brand-new course, Indrek shares his proven strategies for optimizing your LinkedIn profile to boost visibility, build authentic connections, and unlock new opportunities on the platform. 🚀

💥 What’s Inside?
1️⃣ Profile Optimization: Learn how to create an eye-catching profile with optimized images, headlines, and personal branding.
2️⃣ Building Authentic Relationships: Master targeted connection strategies to grow your network and engage the right people.
3️⃣ Trust & Credibility: Discover how consistent content can build trust and significantly enhance your LinkedIn presence.

This masterclass is INCLUDED in your $19/month subscription! 😎

👉 Watch it now and level up your LinkedIn game at Make Each Click Count University!

https://makeeachclickcountuniversity.com/programs/linkedin-overview-and-profile-makover?category_id=225557

Not a member yet?
👉 Start your 7-day FREE trial today at Make Each Click Count University — cancel anytime (but you won’t want to).

Ready to make your LinkedIn profile work harder for you? Let’s make those connections count! 💪

Transform your LinkedIn profile for maximum impact! Enhance your professional presence, attract opportunities, and stand out to recruiters with expert tips.

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91105

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Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

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