09/20/2026
There are always exceptions to every rule. We’ve all had that customer where sometimes you just bite the bullet, replace it, and move on.
But that should be the exception, not the standard.
If every time sterling silver tarnishes we replace it instead of educating our customers, we’re teaching them that tarnish means something is wrong with their jewelry.
It doesn’t.
Sterling silver is a precious metal. Tarnish can happen, it has nothing to do with quality, and in most cases, it can be cleaned and restored.
If replacement becomes your standard response to tarnish, you’re not only eating away at your profits, you’re unintentionally teaching customers that a normal characteristic of sterling silver means the jewelry is defective.
And that’s a really expensive expectation to create. 😬
