Voxpopme

Consumer intelligence for decisions that define markets. Voxpopme helps insights leaders turn customer truth into organisational confidence. We can help.

At Voxpopme, we believe you shouldn't sacrifice quality to get the insights you need quickly, at a reasonable cost. Insights teams are under immense pressure to deliver reliable answers to crucial business questions with limited resources. Voxpopme transforms insights teams by collecting, centralizing, and analyzing qualitative data. Voxpopme's Qualitative Insights Platform combines the speed of V

ideo Surveys, our complete video survey tool, with the depth of Live Interviews, our IDI and focus group product, and the power of AI Insights for 60x faster analysis. More brands trust Voxpopme to enrich their research studies and fundamentally transform how they build better products and shape visionary companies. Want to learn how we help solve these problems? Visit www.voxpopme.com to learn more or contact us at [email protected].

08/05/2026

Ask someone about their diet, and they'll tell you they eat plenty of vegetables.

But check their fridge, and it's mostly junk food.

That gap is the finding. But it rarely makes it to the report.

Transcripts capture speech, not actions. And watching every video by hand doesn't scale.

Voxpopme Say-Do Gap compares what a participant does with what they say on camera and shows you where the two differ.

So you don't just report what they said. You show what they’re doing.

It’s a more sophisticated read of consumer truth, grounded in what people do.

Want to see how this should work? Check the link in the comments

07/30/2026

Squad's here. Quirks NY, let's go.

07/29/2026

Ever had leadership ask, "Can we stand behind this?" and felt the scramble to find proof?

That's the trust gap Voxpopme Compass was built to close. It's our new customer intelligence agent, built on every customer conversation your business has ever had.

Ask it a question in plain language, and get an answer grounded in real customer evidence.

Betsy, our VP of Product, breaks it all down in the video below. Takes only two minutes; it's worth it. 👇

07/28/2026

Tomorrow at Quirks NY, we're putting this question to two insights leaders live:

What's the bigger risk in 2026: being too slow, or being fast but shallow?

Lumeng Jin and Liz Riley Raukohl don't agree. Come find out where the line is.

📍 Javits Center, NYC. [9:45 - 10:15 am / Room 3]

Moderated by Betsy, VP of Product, Voxpopme.

07/24/2026

Every insights team has AI now, which makes them faster. But the real question is what that speed is for: does it earn you a seat at the decision table, or just produce the same overlooked slides faster?

At The Quirk's Event – New York next Thursday, we're bringing together Lumeng Jin (Agile Innovation Insights, Sr. Manager, Mars) and Liz Riley Raukohl (Insights Director, OLLY) to dig into it. Moderated by our own Betsy Shaak, VP of Product, Voxpopme.

Real problems. Hot takes. No product pitch. See you at the Javits Center. 9:45 - 10:15 am. Room 3.

07/20/2026

Every good story has the same structure.

You introduce the characters and the problem they face. You show how they deal with it. You describe the resolution.

Research deliverables work the same way. But most of them skip straight to the resolution, dumping findings without building the context that makes those findings land.

This ebook borrows from classic storytelling to help you build better research presentations. It covers how to structure your narrative in three acts, how to select video clips that are engaging, succinct, and representative, and how to arrange your showreel so it starts strong and ends stronger.

It also gets into the practical details: text slide design, font consistency, clip length (15 to 20 seconds is the sweet spot), and how to layer in quant data visuals alongside video.

If you want your research to be the kind people talk about after the meeting, not just during it, this is a good place to start.

Download "Sharing Consumer Stories for Maximum Impact": https://www.voxpopme.com/learn/resources/sharing-consumer-stories-for-maximum-impact/?utm_source=Ebook&utm_medium=Social+Medial&utm_campaign=sharing+consumer+stories+for+maximum+impact+Ebook

07/17/2026

Truth is, we're all leaning on AI assistants more each day.

But ask them a question about your customers, and you get public data.

A best guess, averaged out. Not what your customers actually said.

We're running a live session on how to change that. Because most decisions benefit from the voice of the customer.

Connect Voxpopme to Claude, ChatGPT, or Teams, and your AI assistant answers from your own research instead, with the customer video to back it up.

Ask something you haven't studied yet, and it launches a new study in the same chat.

We'll show you how. Live and direct. Next week.

📅 22 July, 12:00PM ET
🎙️ With Betsy Shaak & Tom Higgins

Save your seat 👉 https://us06web.zoom.us/webinar/register/3117841294728/WN_1cp_nfCOQfi0w6xc14OVjA

07/09/2026

For most research leaders, AI assistants have quietly become part of how you work.

Shaping the discussion guide, pressure-testing a hypothesis, scoping the next study.

Useful, until the questions turn to your customers.

Because tools like Claude and ChatGPT answer from general knowledge. A best guess, averaged out. Not what your customers actually said.

What if your AI assistant answered from your own research instead?
Now it can.

Today we launched the Voxpopme MCP — connecting your customer research to Claude, ChatGPT, or any MCP-compatible assistant.

Ask in plain language, and the answer comes back grounded in real customer truth, with a link to the video clip behind every point. Not a paraphrase. The customer, saying it.

And when no study covers the question yet? Your assistant helps you launch new video research without leaving the chat.
It's live now.

See how it works and be the first to connect → https://www.voxpopme.com/research-agent/mcp/

07/06/2026

59% of senior executives say when text and video are available on the same topic, they choose video.

Think about that in the context of research presentations.

You've got hours of real consumers explaining what they think, feel, and experience. But if your deliverable is a 40-slide deck with bullet points summarizing what those people said, you've translated emotion into spreadsheet language. And your audience can feel the difference.

Now imagine opening your next debrief with a 15-second clip of a consumer describing their frustration. The room goes quiet. People lean in. Everything you present after that has weight behind it.

That's the shift this ebook helps you make.

"Sharing Consumer Stories for Maximum Impact" covers how to select the right clips, structure your narrative, and build showreels that make decision-makers feel what consumers are saying, not just hear about it.

Get the free ebook: https://www.voxpopme.com/learn/resources/sharing-consumer-stories-for-maximum-impact/?utm_source=Ebook&utm_medium=Social+Medial&utm_campaign=sharing+consumer+stories+for+maximum+impact+Ebook

06/30/2026

You spent weeks on the research.

The analysis was sharp. The findings were clear. The debrief went fine.

And then... nothing happened.

Nobody made a decision differently. Nobody referenced the study in the next meeting. The deck got filed somewhere in SharePoint and quietly disappeared.

This isn't a research quality problem. It's a storytelling problem.

The best insight in the world doesn't matter if it doesn't move the people who need to act on it. And moving people requires more than bullet points and bar charts. It requires structure, emotion, and the voice of real consumers in the room.

Our free ebook, "Sharing Consumer Stories for Maximum Impact," walks through how to turn video feedback into a narrative your stakeholders will remember and act on. From clip selection to showreel design to classic storytelling structure.

Download it here: https://www.voxpopme.com/learn/resources/sharing-consumer-stories-for-maximum-impact/?utm_source=Ebook&utm_medium=Social+Medial&utm_campaign=sharing+consumer+stories+for+maximum+impact+Ebook

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+13034883301

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https://app.voxpopme.com/

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