09/23/2021
Here is where the challenge lies..
Whether you call it a strategy, a goal, or simply an improvement effort, any initiative you as a
leader drive in order to significantly move your team or organization forward will fall into one of
two categories: The first requires mainly a stroke of the pen; the second requires behavioral
change.
Stroke-of-the-pen strategies are those that you execute just by ordering or authorizing them to
be done. Simply put, if you have the money and the authority, you can make them happen. It
might be a major capital investment, a change in the compensation system, a realignment of roles
and responsibilities, adding staff, or a new advertising campaign. While executing these strategies
may require planning, consensus, guts, brains, and money, you know that in the end it is going to
happen.
Behavioral-change strategies are very different from stroke-of-the-pen strategies. You can’t
just order them to happen, because executing them requires getting people—often a lot of people
—to do something different. And if you’ve ever tried to get other people to change their ways, you
know how tough it is. Changing yourself is hard enough.
Stroke of Pen:
- Capital Investment
- Expansion of Staff
- Process Change
- Strategic Acquisition
- Media Buy
- Change in product mix
Behavioral Change:
- Improved Customer Experience
- Higher Quality
- Faster Responsiveness
- Operational Consistency
- Reduced Cost Overruns
- The 4 Disciplines of Execution
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