Marsita L. Ferguson, Inc.

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Marsita L. Ferguson, Inc. Systems Architecture | Policy & Strategy | Community Impact
Helping organizations design programs, align funding, and build sustainable systems.

09/24/2026

Compensating Community Voice and Lived Experience

Community engagement works best when people are not only invited into the conversation, but also valued for what they bring to it.

Listening sessions, roundtables, advisory groups, focus groups, and community meetings are all ways to bring lived experience into planning and decision-making. When people are contributing their time, knowledge, relationships, and personal experience, compensation should be part of the design.

The same is true when larger organizations partner with grassroots groups.

Those partnerships can include paid labor, stipends, training, technical assistance, or practical support that helps strengthen the smaller organization over time.

Sometimes that support is simple:

Insurance requirements — helping organizations understand certificates of insurance and partnership requirements.

Internship structure — helping build a short training process so interns can contribute meaningfully.

Marketing systems — creating processes that make outreach easier to manage and repeat.

Reusable administrative tools — helping organizations save time by creating forms and systems they can continue using.

These may seem like small things, but for organizations working with limited staff and capacity, they can make a real difference.

Strong community partnerships should create value in both directions.

Lived experience is expertise. Community engagement should be reciprocal.

09/22/2026
Mondays with Marsita | Week 3Community Needs, Assets & Lived ExperienceWhen we talk about strengthening communities, we ...
09/22/2026

Mondays with Marsita | Week 3
Community Needs, Assets & Lived Experience

When we talk about strengthening communities, we cannot focus only on what is missing.

Data can tell us what is happening, but it does not always tell us why, what strengths already exist, or what the people experiencing the issue believe should happen next.

That is why strong community-based strategy should look at all three:

Needs help identify gaps and barriers.
Assets show us the people, relationships, institutions, knowledge, and resources already present.
Lived experience gives us context and helps make sure the people most affected have a voice in shaping priorities and solutions.

The process should be simple:

Research the data. Listen to lived experience. Map needs and assets. Co-design the response.

This week’s funding opportunities:

Pave HER Way — Disruptor Award
Up to $90,000 for eligible U.S.-based women leading transformational projects benefiting women and girls.
Deadline: October 16, 2026 at 11:59 p.m. PT
Apply: https://paveherway.org/apply

Data for Equity Funding Collaborative
$40,000 over 18 months for eligible nonprofit and governmental organizations serving the 20-county Greater Cincinnati region, with a health or health-justice focus and an emphasis on community-driven, equitable data and evaluation.
Deadline: October 7, 2026 at 11:59 p.m.
Apply: https://www.cincinnatidataforequity.com/rfp-september-2026

Strong communities are built by understanding what people need, recognizing what already exists, and designing with the people most affected.

09/21/2026

Strong programs begin with understanding people—not selecting activities.

This week, Mondays with Marsita focused on how population and demographic information can help organizations move beyond assumptions and design programs around the communities they actually serve.

I’m closing Week 2 with one final takeaway: collecting data is not the goal. Using it to make better program decisions is.

Tomorrow, we begin Week 3: Community Needs, Assets, and Lived Experience.

WEEK 2 | POPULATION & DEMOGRAPHIC ANALYSISWho are you actually designing for?Population and demographic analysis helps o...
09/16/2026

WEEK 2 | POPULATION & DEMOGRAPHIC ANALYSIS

Who are you actually designing for?

Population and demographic analysis helps organizations understand who is affected, where people are located, and what patterns in the data matter most.

📊 Look at things like:

* Population size
* Age
* Income
* Geography
* Household structure
* Disparities
* Barriers
* Changes over time

🔎 Useful data sources include:

* U.S. Census
* American Community Survey
* School district data
* Local health dashboards
* County and city data profiles

💡 The goal is not to collect numbers just to have them.

The goal is to use the data to make better decisions about who to serve, where to focus, what barriers to address, and how to shape the response.

➡️ Swipe through the carousel for the breakdown.

Marsita L. Ferguson, Incorporated
[email protected]

09/15/2026

MONDAYS WITH MARSITA | WEEK 2Who are you actually designing for?This week in the 34-Week Journey, we’re looking at Popul...
09/15/2026

MONDAYS WITH MARSITA | WEEK 2

Who are you actually designing for?

This week in the 34-Week Journey, we’re looking at Population & Demographic Analysis — because strong programs start with understanding who is affected, where people are, and what the data is telling you.

And while we’re talking about knowing your population, here are 3 funding opportunities worth watching right now:

🏀 NBA Foundation — 2026 Fall Grant Cycle
For career readiness and workforce development serving under-resourced youth ages 14–24.
📅 Applications open October 1–31
🎓 Webinar: September 28

💼 Truist Foundation Grant
Supports career pathways for adults and organizations supporting small businesses.
💰 Minimum award: $15,000
📅 Deadline: November 30

🏃🏾‍♀️ NRPA — Increasing Access to Sports for Girls and Women
Supports girls’ sports participation and women coaches.
💰 $20,000 awards
📅 Deadline: October 23

The connection this week is simple:

The better you understand your population, the better you can design the work — and identify the funding that actually fits it.

Swipe through the images for the details.

📩 [email protected]

09/13/2026

Before you build, listen.

Effective programs and organizational strategies should begin with a clear understanding of the people they are intended to serve.

Needs assessments help organizations identify:

• What people need
• What resources already exist
• Where service and programming gaps remain
• What communities believe should be prioritized

That information can be gathered through surveys, interviews, existing data, stakeholder input, focus groups, facilitated dialogues, community forums, and events designed to collect feedback.

The strongest research combines data with lived experience. My work helps organizations turn both into responsive programs, practical systems, and strategies grounded in what communities actually need.

Quick note: Video content is new territory for me. There are a few pauses and places where I misspoke, but the videos will continue improving as I create more of them.

Over the next 34 weeks, Marsita L. Ferguson, Incorporated will explore how organizations move from insight to measurable...
09/08/2026

Over the next 34 weeks, Marsita L. Ferguson, Incorporated will explore how organizations move from insight to measurable impact.

Each week will include educational content, practical tools, tutorials, walkthroughs, and real-world examples across six areas:

🔎 Research, Market & Community Insights
🏛️ Organizational Capacity & Strategy
🧩 Program Architecture
⚙️ Systems Architecture
💰 Funding Architecture
📊 Evaluation, Learning & Impact

Mondays with Marsita will remain one part of the series—sharing timely resources and local funding opportunities.

This week, swipe through for three active opportunities available in Cleveland and Akron.

📩 Email: [email protected]
📘 Facebook: https://www.facebook.com/MarsitaFerguson35
💼 LinkedIn: https://www.linkedin.com/in/marsita-l-ferguson-mba-73aa1537/
🌐 Website coming soon

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Painesville, OH

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