09/04/2026
The recent Squarespace price increase is simply another reminder of something many business owners are beginning to realize:
You don't actually own your website.
You're renting access to it.
The Subscription Trap
Website platforms have done an incredible job making it easy for anyone to build a website.
But they also created a business model based on recurring fees.
Need a CRM?
That's another subscription.
Want better SEO?
Another subscription.
Need email marketing?
Another subscription.
Want automation?
Another subscription.
Need memberships?
Another subscription.
Eventually, your business ends up paying dozens of monthly software fees that never seem to end.
If you're spending hundreds of dollars every month on multiple subscriptions, a custom solution may actually cost less over the life of your business while giving you significantly more functionality.
Typical projects range from $500 to $3,000, depending on complexity, with no mandatory ongoing platform subscription fees. (Hosting and any optional third-party services are separate.)
Own Your Business Technology
Your website should be an asset—not another monthly bill that increases every year.
As AI continues to accelerate software development, businesses have an opportunity to move away from renting technology and start owning it.
The question isn't whether subscription prices will continue to rise.
The question is whether you want your business to keep paying them.
If you're paying for a website builder and wondering whether there's a more affordable long-term solution, let's talk. I can often build a modern, custom website with a built-in CRM, blog, page editor, and automations in as little as 1–2 weeks—designed specifically for your business, not someone else's platform. https://bit.ly/3BjbMNA
View my success stories: https://bit.ly/4b7Y2Ih