WATT Misogi: One Day So Hard That The Rest Feel Easy…
Proud of all the guys that made it through the day. Lessons were learned. Moments were shared. And better men came out of it.
We Are The They
Proven coaching program designed by Jimmy Rex to give men the resources, experiences, & network they need to become the best versions of themselves.
“It’s because the program was built around being the most complete version of a man that you could be.”
matt recently in a podcast with .duncan
03/09/2026
Men’s Retreat: Leadership Group 6 Dallas Ludus Recap…
If you’re curious about what our Men’s Leadership Program is, I recommend reading the second image in this, which is from a member of Group 6 sharing his thoughts after the Ludus.
Our definition of “Misogi”: One day so hard that the rest feel easy.”
Men, we will see you in May for Group 8… You ready??
Day 1. Be One.
What a day.
Incredible speakers.
Elite sponsors.
A room full of people who actually want to get better.
Huge thank you to everyone who showed up and leaned in. The energy was real.
Grateful for our speakers who brought depth and substance to the stage. You delivered.
And thank you to our sponsors for showing up in a big way and supporting this movement:
ingredients
And most importantly — thank you to every single attendee. You made this weekend what it was.
02/10/2026
Huge shoutout to the brands supporting Be One Conference in St. George at the end of the month.
These are companies that actually live this stuff… Health, wellness, discipline, and doing things the right way. We’re grateful to have partners who care about the people in the room, not just putting their logo on a banner.
Make sure to check them out, give them a follow, and support the brands that support this community.
Be One is coming.
February 27–28.
St. George, Utah.
02/10/2026
We’ve got an incredible group of speakers coming to Be One Conference in St. George.
This lineup covers health, wellness, mindset, identity, performance, and longevity… Real conversations with people who actually live this stuff and know how to teach it.
Two days focused on building a stronger foundation for your health and your life, with practical takeaways you can actually use.
February 27–28.
St. George, Utah.
Link in Bio.
Be One Conference is back.
February 27–28 in St. George, Utah.
This year is all about health and wellness—building a body, discipline, and foundation that actually supports the life you’re trying to live. This is the best way to experience what We Are The They is all about: real people, real work, real community.
If you’re not a member yet, you can purchase a ticket or explore sponsorship options. Or join us as a member and experience it the way it was meant to be experienced.
01/09/2026
The vice that will ruin young men isn’t p**n, alcohol, or w**d... It’s sports gambling.
And it’s one of the most destructive things facing 18–30-year-old men right now.
Young men literally have a casino in their pocket. You can bet on every game, every quarter, every play. In 2017, about $5 billion was wagered on sports. By 2024, that number was over $120 billion.
Nearly all of it is now done from phones. That convenience is the trap.
11/27/2025
Grateful today for all the members of We Are The They, and for all of the growth that has happened together these past 4 years.
This group continues to show up as husbands, fathers, brothers, sons, and exceptional men in the community, no matter the odds.
Over 400+ members, 7 leadership groups, and several Tribe members and we are just getting started.
Excited for the future, but today, we are thankful for everyone that has impacted or been impacted by the movement.
09/17/2025
Men need community more than ever—and not just to talk, but to do life together.
These shots are from our Heber Ludus last weekend. The breakthroughs, the brotherhood, the energy… this is what happens when men show up for each other with intention.
Leadership Group 7 officially launched today with our first call.
But there is still a chance to get in before we close… We have a limited number of spots that will fill this week
Apply now → wattleaders.com
See you on the inside.
09/06/2025
Bit of a recap of our Group 6 Ludus weekend in Heber!
Weekend full of bonding, fun, and getting out of the comfort zone for 50 men.
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485 South Orem Boulevard
Orem, UT