06/20/2024
As we prepare for our Christmas in July events, I want to share some key fundamentals for a successful strategy. Wishing everyone a successful Christmas season!
Key Fundamentals for a Christmas in July Strategy and Success:
⭐Timing is Flexible: Understand that the specific timing of meeting Santa doesn’t matter to children (or their parents). The magic is in the experience.
⭐Concentrated Campaigns: Prep your assets and share information through a concentrated campaign across Facebook, mailouts, magazines, and other visual media. Facebook is especially effective for reaching grandparents. Engage with comments and add videos if possible.
⭐Email Marketing: Use your email list and prepare well in advance. Develop both your market strategy and session plans early. Past customers will be interested in your new Christmas in July offers, so ensure they’re informed.
⭐Client Funnel: Create a clear funnel for your clients to follow, leading them directly to what you want them to see. Differentiate yourself from the norm to stand out.
⭐Established Tradition: Christmas in July is an accepted tradition in many households. Stay focused on what is already known and effective.
⭐Retail Insight: Just as retail understands the importance of Christmas in July, so should you as a photography studio and artist.
⭐Art Focus: Emphasize the art itself, rather than just the Christmas or holiday experience.
⭐Folklore Connection: Match your artwork to folklore that resonates with the inner child of every adult.
⭐Nostalgic Artwork: Creating nostalgic Christmas in July artwork in the summer reduces pressure on customers during the busy holiday season. Leverage marketing ideas tied to this fact.
⭐Website Importance: Ensure your website highlights the significance of your Christmas art brand and its connection to Christmas in July.
By following these fundamentals, you can create a memorable and successful Christmas in July experience for your clients.
