08/26/2026
HelloCollege Founder Kevin Krebs recently appeared on WGN TV's Daytime Chicago to discuss the realities of modern college admissions and how parents can help their students prepare for the process.
One of his top tips: stop chasing rankings and start focusing on personal fit.
At HelloCollege, we help students build balanced college lists using our S.A.F.E. framework, which examines four key areas:
✅ Social Fit: Would your student actually thrive in this environment? Size, culture, community?
✅ Academic Fit: Do they offer what your student needs? And does your student have the academic record to get in?
✅ Financial Fit: Does the value match your family's budget? As Kevin says, "If the budget doesn't fit, don't submit."
✅ Employment Fit: What are the job placemnet rates for your student's major? What do the school's career services look like?
Students who prioritize personal fit are more likely to find a college where they will thrive.