10/15/2026
IWC Schaffhausen brought its Ingenieur collection to Watches of Switzerland in SoHo with a display built around the watch’s industrial design. The Swiss brand added a 23' by 13' brushed aluminum adhesive vinyl wall covering, a patterned floor graphic, Sintra display towers and two styles of window vinyl to tell one cohesive story across the store.
See how it came together: https://bit.ly/3U2eLHz