40 VISUALS

40 VISUALS We believe in the power of stunning visuals to make positive and memorable experiences. Signage curators for modern brands and retailers. Made in Michigan.

Onitsuka Tiger just opened its biggest store ever in Tokyo's Shinjuku district. The four-floor flagship spans over 19,00...
08/19/2026

Onitsuka Tiger just opened its biggest store ever in Tokyo's Shinjuku district. The four-floor flagship spans over 19,000 square feet and includes a mezzanine level with arcade games, capsule toy machines and photo booths.

Read the full story: https://bit.ly/4xOkajI

Bass Pro Shops is opening two massive new stores. The Sayreville, New Jersey location spans 200,000 square feet and feat...
08/17/2026

Bass Pro Shops is opening two massive new stores. The Sayreville, New Jersey location spans 200,000 square feet and features a 65,000-gallon Shipwreck Aquarium, while the La Mesa store near San Diego brings the company's outdoor-themed experience to a sixth California location.

Read the full story: https://bit.ly/4qjweac

The world's only permanent Nutella Café just reopened on Chicago's Michigan Avenue after a full renovation. You'll find ...
08/12/2026

The world's only permanent Nutella Café just reopened on Chicago's Michigan Avenue after a full renovation. You'll find a jar-inspired design, new treats like Nutella tiramisu cups and gelato, and for the first time, order-ahead pickup.

Read the full story: https://bit.ly/3RMva21

07/30/2026

Tré Roberts, VP of Brand Partnerships at 40 VISUALS, talks about why it's important for visual merchandising, marketing and product teams to all be in sync for a harmonious brand experience.

07/23/2026

Our very own VP of Brand Partnerships, Tré Roberts, talks about how luxury brands are embracing authenticity in the age of AI.

"Authenticity is the new luxury."

07/17/2026

Jeeter partnered with 40 VISUALS to produce signage displays for its World Cup collection rollout across multiple locations. The build combined an 8' by 7.5' SEG fabric display, custom-produced stadium lights, contour-cut substrates for the logo and products that give the display depth. Here's a look at how it all came together for a goal-worthy campaign.

See how we built it: https://bit.ly/4aZpsAd

07/09/2026

Luxury is in the details ✨

Watches of Switzerland gave Roberto Coin a dedicated presence at Hudson Yards, one of the busiest retail spots in New Yo...
07/07/2026

Watches of Switzerland gave Roberto Coin a dedicated presence at Hudson Yards, one of the busiest retail spots in New York. 40 VISUALS helped produce the window displays, which feature layered acrylic prints, backlit SEG fabric, gold adhesive vinyl pedestal wraps, contour-cut window vinyl and a direct-view LED screen playing brand content. Each signage element was built to match the luxury and craftsmanship of the jewelry brand.

See how we built it: https://bit.ly/44b3kPt

06/26/2026

Our camera roll from NeoCon and Fulton Market Design Days. Thanks for having us, Chicago!

06/18/2026

Taking another look at Swatch's SCUBAQUA Times Square display and how it all came together, from concept to the final product.

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1175 Devin Drive
Norton Shores, MI
49441

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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