Cursive Content

Private school marketers, when was the last time you reVIEWed your school’s viewbook? 📖

Whether it’s a tangible print piece that parents can hold on to or a fully immersive digital experience, your viewbook is one of the most powerful tools to tell your school’s story. But here’s the key—it’s not the format that truly matters. It’s the story.

A great viewbook puts your students and families at the heart of your narrative, helps prospective families see themselves in your community, and differentiates your school in a way that makes them say, “This is the one.”

I just shared 10 best practices for rethinking your viewbook strategy in 2025—covering everything from making your outcomes shine to thinking beyond traditional themes and using vibrant storytelling that bring your story to life.

Curious where to start? Dive into the full blog post here and start crafting your next great school story: https://cursivecontent.com/viewbook-best-practices-for-private-schools/

Honored is an understatement! 🏆 I'm thrilled to add a 2024 Brilliance Award to my virtual bookcase, thanks to my partnership with the fantastic Berkeley Preparatory School team.

Crafting the strategy and story for their viewbook was such a rewarding project, and I'm so happy to see it resonated with judges (and dream families!).

Check out all the inspiring winners here: https://www.inspiredsm.com/2024-brilliance-award-winners

Here is my list of best content marketing resources for independent schools — a list that will never be finalized (much like we will all never stop learning), so make sure you bookmark it for future reference.

The Best Content Marketing Resources for Independent Schools Here are the best content marketing resources for independent schools, to help schools discover, develop and share their unique stories.

Ready to reevaluate your admissions communications? Use this worksheet to audit and improve your existing materials, one step at a time. https://k12hub.blackbaud.com/admissions-and-enrollment/steps-to-stronger-admissions-communications?utm_source=facebook&utm_medium=social&utm_campaign=cursivecontent&utm_content=cursive3rdpartyarticles

Gain clear perspective on your school story, how to make it stronger, and how to use it to increase inquiries and enrollment. https://bit.ly/3YKMBkD

Here are ten ways to improve parent communications while consolidating your storytelling efforts.

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Is your school website inadvertently working against you? If it’s been a while since you launched or updated your site, it’s probably time for a website checkup.

Page not found - Blackbaud The page you are looking for could not be found or is temporarily unavailable. Please check the URL for errors. If you bookmarked this page, the URL may have been changed or deleted.

Are you telling a story that stands out from competitor schools? That speaks directly to your dream families? That makes prospective students trust you with their success?

Take our school story quiz to find out. https://bit.ly/4dtJphj

Sharpen those interview skills and you'll create stronger school marketing content

How To Perfect the One-on-One Interview Real-life advice to help marketers effectively interview people for their content – Content Marketing Institute

You've worked hard to develop a story that differentiates your school from its competitors. Now, how are prospects finding that story? https://k12hub.blackbaud.com/tip-sheets/how-to-improve-your-school-story?utm_source=facebook&utm_medium=social&utm_campaign=cursivecontent&utm_content=cursive3rdpartyarticles

Here are five quick edits you can make right now that will tighten up your school blog posts and help you tell a stronger story. Simply go down the list, check them off, and once you hit the bottom, publish away! https://bit.ly/3ZdvQMm