Flagship Press

08/21/2026

Print marketing is green marketing. U.S. forests are a renewable natural resource and are not shrinking. Net forest area in the United States increased by approximately 10 million acres between 2000 and 2025. – Global Forest Resources Assessment / Two Sides NA

08/19/2026

The emotional impact of a beautifully printed piece, held in your hands, can’t be replicated in other channels. So use the many tools of print to communicate with your audience!

08/14/2026

Staring at a blank page trying to write a postcard or flyer stops more print campaigns than the design or printing ever does. In our latest blog post, we share three practical ways AI removes that friction: generating a first draft from a simple prompt, adapting one core message for different audiences, and turning existing social posts into print-ready copy. None of it replaces strategy, but it clears the biggest hurdle... fast!

https://www.flagshippress.com/news/articles/how-ai-is-making-print-marketing-easier/

08/12/2026

USPS just dropped its 2027 Promotions Calendar, and there's a lot to be excited about. New discounts are coming for Tactile/Sensory & Interactive Mail, Integrated Technology, First-Class Mail Advertising, Direct Mail Discovery, and Impact Messaging, plus add-ons for Informed Delivery and Sustainability.

Check out the full details and registration dates here: https://www.usps.com/business/promotions-incentives.htm

Let's connect soon and start mapping out your 2027 campaigns so you don't miss out on these savings.

Businesses can save money sending advertising mail using USPS direct mail promotions. Check our current incentive programs and discounts to see if one is right for your mail marketing campaign.

08/07/2026

More isn't always better on a printed page. Sometimes the most persuasive thing you can do is leave room around your message.

Open space slows people down enough to actually look. A packed layout does the opposite. It gives the eye nowhere to land, so nothing stands out.

Give your message space, and it works harder for you.

08/05/2026

People-first marketing works not when businesses choose one channel over another, but when they combine them in ways that are most useful to the recipient. Print builds trust and drives attention. Digital extends reach and makes response easy.

07/30/2026

Attendees spend about 30 seconds deciding whether your booth is worth their time, and most setups look thrown together the week before. In our latest blog post, we break down how to make yours impossible to ignore: signage that stops people from across the floor, displays built for browsing, take-home materials that follow up for you, and freebies that pull people in. The strategy most companies miss is direct mail: a postcard sent a week or two before the show that helps attendees remember you when they arrive.

Most companies attend one trade show a year. Yet most booth setups look like they were thrown together the week before. That gap is often why booth results disappoint.

07/29/2026

When businesses slow down their marketing efforts during summer, they create a void that can be filled by competitors. With reduced competition, it’s easier to stand out in a less crowded marketplace.

07/23/2026

What does your marketing and your junk drawer have in common?

You know how it goes with a junk drawer. Things pile up. Half of it you forgot you even had, and some of it serves no purpose anymore. Your marketing library ages the same way. Brochures start to feel a little dated. The photos in your last direct mail piece don't quite match your current look. The copy still reads fine, but it's not saying what your business says about itself today.

Summer is a great time to go through it all. Keep what still works. Toss what doesn't. Give the rest a facelift.

If you want a hand sorting through it, our team is happy to sit down with you and help update your materials so they actually reflect where your business is right now.

07/21/2026

Paper stock vs. finish: what's the difference?

STOCK is the paper itself.
• Text weight: lighter, used for letterheads and flyers
• Cover weight: heavier, used for business cards and postcards
• Uncoated: natural feel, easy to write on
• Coated: smoother surface, sharper color

FINISH is what's applied on top.
• Matte: no shine, easy to read
• Gloss: vibrant color, high shine
• Soft touch: velvety feel, premium impression
• Spot UV: glossy raised accents over a matte base
• Foil: metallic film that catches the eye

The same design feels completely different depending on the combo.The right choice affects durability, cost, and first impression before anyone reads a word.
Want help picking the right combo for your next project? Reach out to us early in your planning process.