09/28/2026
📢 Champaign! It's ShredFest '26, and we're taking you to guitar school. 🎸 Swipe/tap through for more info on our C-U classes this week: "How to make $100K in the Music Business" with Martin Atkins, "Right Hand Bootcamp" with Jay Thomason, and "Pedalboard 101" with Derek Sederwall.
Anything catch your eye? Register at the link in our first comment!
🎶 Clinician Bios 🎶
🎤 10/1 @ 6:30 pm - Martin Atkins
Atkins will offer tangible strategies and advice for independent artists that will translate into $100,000 in additional revenue over the next year.
Atkins, author of Tour:Smart is a music industry powerhouse with 40+ years of experience. He has spent decades navigating and disrupting the music business from every possible angle. Today, he channels that expertise into mentoring future talent as the Music Industries Coordinator at Millikin University and managing Chicago's Museum of Post Punk and Industrial Music.
🎤 10/2 @ 6 pm - Jay Thomason
Join Jay for this 1 hour masterclass as he walks you through some fundamentals for good right hand technique that many guitarists and instructors miss.
Thomason has played professionally for 20+ years. He holds degrees in both Contemporary Performance and Contemporary Studio Guitar from Musicians Institute (GIT), as well as a degree in Music Education. As a "Certified Shredder" Jay has a long gigging, touring, and recording history with a wide range of artists including B.B King, Larry Carlton, Kirk Fletcher, and more.
🎤 10/3 @ 2 pm - Derek Sederwall
Join guitar specialist Derek Sederwall as he discusses everything you need to know about pedalboards.
Sederwall has an extensive background selling guitars, having worked for Guitar Center, Sweetwater, and Sam Ash before joining The Music Shoppe. As a guitar content creator, he hosts a YouTube channel called “Sound & String" where he explores industry news and reviews guitar gear.