05/22/2019
At the end of my last post, I promised to share with you the reasons for having a clear vision and mission statement for your business. Instead of giving you the “standard” list of benefits, I want tell you about a recent conversation that I had with one of my business clients.
The client shared with me how they were facing a number of difficult legal and financial challenges on many different fronts. Their story painted the picture of a ship off course being tossed around by a dark and angry ocean. Rather than keep talking about the client’s current problems, we took time to go back and look at their vision and mission statements. Miraculously, within a few minutes, my client felt a renewed sense of clarity, direction, and motivation. They left the session resourceful and ready to move forward.
When business life gets tough, as it so often does, our vision and mission statements serve to get us back on course, guide our decisions and actions, and remind us of our business purpose.