Gabelli School of Business MS in Marketing Intelligence

With our MS in Marketing Intelligence students on a field trip to New York Botanical Garden

This Spring Break, students from our M.S. in Management (MSM) program are in London, England with MSM Program Director Dongli Zhang, Ph.D., for a week of cultural activities, lectures and site visits with a focus on sustainability.

To welcome the group to Fordham University's London campus earlier this week, the students met with Vanessa Beever, senior director of Fordham University London; and Ergem Senyuva Tohumcu, head of Experiential Learning at Fordham University London.

My student, Emma Olin (with the tiara) and company in the student production of The Nutcracker. Beautifully danced.

I was at the Medill School at Northwestern when George Martin was there. I remember that big guy walking the halls at Fisk Hall. But we’ve walked different pathways since then.

George R.R. Martin (BSJ70, MSJ71) spoke with Dean Whitaker about his writing process, career trajectory and his recent $5 million gift to Medill. Thank you to everyone who joined us!

Lessons from 2020 and a look forward at the best measurement approaches for marketing

Our most read marketing content from 2021 - Think with Google Google’s Official Digital Marketing Publication. Browse our most read articles & popular content of 2021 for marketing measurement approaches & more.

https://www.fordham.edu/msmi/

Interesting incentives for women in STEM professions.

STEM Careers: Accelerating Women's Progress Self-stereotyping can reinforce the belief that women are inferior to men in STEM subjects, which can in turn limit women’s willingness to speak up in male-dominated fields, despite their actual performance or ability

Continuing evolution: consumers have appreciated COVID-19-related marketing messages but now appear ready to move on.

Consumers tire of COVID-19-related ads, survey finds Brands may struggle to balance consumer desire to move on from pandemic messaging with the need to be responsible corporate citizens.

https://www.datasciencecentral.com/profiles/blogs/understanding-covid-19-statistics

Understanding Covid-19 Statistics (in plain English) My original intent with this article was to write about how to understand statistics in general. However, with the global pandemic on everyone's minds right no…