AdCoach

The Trade Desk Q2 Earnings Update The Trade Desk Revenue Report The Trade Desk recently reported Q2 earnings, showcasing revenue of $423 million. This marks an 8 percent increase year-over-year, falling short of Wall Street's projections for a more robust growth rate. The company continues to navigate challenges in a competitive pro...

Courtroom Showdowns & Shady Apps: This Week in AdTech OpenX antitrust lawsuit against GoogleOpenX filed suit in August 2025, accusing Google of leveraging its 56 percent market share in search and video ads to suppress competition and innovation within the $200 billion programmatic ecosystem. Programmatic advertising and CTV partnershipTo counteract co...

Shell Shuts Down EV Media Division – What’s Next? In this episode, we dive into the latest news impacting the AdTech world, including Shell’s surprising announcement to shutter its Volta EV Charging and Media Division by 2025. We’ll discuss the implications of this decision on digital advertising strategies and industry shifts. Plus, explore ne...

Navigating Google Traffic Drops and CTV Innovations In this episode, we look into the latest headlines impacting the AdTech landscape. We cover how People Inc., formerly Dotdash Meredith, is grappling with a significant decline in referral traffic from Google Search and the strategies they’re implementing to drive growth. We also explore CleanTap's...

Industry Transitions, AI Investments, and Identity Innovation In this episode, we cover key developments shaping the AdTech landscape including The Trade Desk’s platform migration, Nielsen’s measurement overhaul, FAST channels partnering with YouTube creators, Reddit’s record profit and AI deals, Criteo’s Q2 performance, Meta’s AI-driven ad growth, H...

Harnessing First-Party Data: Innovations in Cookieless Advertising In this episode, we dive into the transformative shifts in the AdTech landscape, focusing on the evolution of cookieless advertising and the significance of real-time data measurements. With increasing regulations like GDPR steering brands away from third-party cookies, marketers are pivoting toward...

Programmatic DOOH Advertising & DSP/SSP Convergence In this episode of The AdTech Daily Brief, we dive into mobile ad innovations, the booming $3 billion DOOH market, the evolving DSP vs SSP battle, and a standout CTV campaign by The Trade Desk. Mobile advertising innovations and the rapid growth of Digital Out-of-Home (DOOH), which is on track to hi...

CPG Brands Up Spend Despite Data Gaps & Amazon’s Google Ads Exit In this episode, we explore the latest developments shaping the AdTech landscape, including significant shifts in advertising strategies and emerging trends. Headlines covered in this episode: CPG marketers boost retail and social ad spend; data gaps hinder growth from emarketer.com with insights on...

Excelate and DoubleVerify Transform GCC Ad Integrity with Innovative Partnership In this episode, we explore the latest developments in the AdTech industry, highlighting key partnerships and market trends that are shaping the future of digital advertising. Headlines covered in this episode: Excelate and DoubleVerify are redefining programmatic ad integrity in the GCC region acco...

The Trade Desk and AppLovin's Market Surge, and AI's Impact on AdTech In this episode, we dive into the latest developments shaping the AdTech landscape, highlighting significant growth stories and emerging trends. From The Trade Desk's impressive market share gains to the transformative role of AI in advertising, we cover the key headlines that every AdTech professio...

Programmatic Surge in Mexico and Google's Privacy Shift In this episode, we dive into the booming programmatic advertising market in Mexico, where ad spend is projected to jump from $3.64 billion in 2023 to $4.82 billion by 2026, fueled by mobile usage and personalized marketing. We also discuss Google's rollout of the Privacy Sandbox on Android, which i...

Mastering Programmatic Advertising: Insights for 2025 In this episode, we start with Xapads' comprehensive guide to mastering programmatic advertising in 2025. We discuss the critical role of AI, the differences between DSPs and SSPs, and the ongoing battle against ad fraud as spending is projected to exceed $100 billion. We also cover The Trade Desk's...