Ground Up

Behind the Drop 👟

Ever wonder what inspires a sneaker design? We talked with our Design Manager Hema about the creative vision behind our new Bluey sneaker, available now at

It always starts with the fan.
This week on A Decade in Motion, we’re taking you behind the scenes of Ground Up’s design process from the fandom details to the innovative touches that fans connect with every day.
Built to Innovate — now live! 🚀

Come with us to check out our newest arrivals… with a special guest on the voiceover 🎤✨

Now available our new Disney Pixar collection! Which sneaker are you purchasing? 👟

We’re keeping the Decade in Motion celebration going with a little office competition! We had a few of our employees go head-to-head and guess the theme songs of our iconic partners as fast as possible. ⏱️

Which partner theme song is your favorite? Let us know in the comments!

We’re celebrating 10 years of Ground Up the only way we know how: by telling the full story. Starting today, we’re launching our 10-part docu-series, A Decade in Motion. Over the next 10 weeks, we’re pulling back the curtain on everything, from our first shoe to a decade of teamwork, partnerships, and what’s ahead. This is the trailer. The real stories begin next week.

Follow along so you don’t miss a release — head to the link in our bio to watch each new episode as it drops weekly. Trust us, you won’t want to miss this.

Waking up never felt like such a power-up! Let imagination lead the way and level up your play! ⭐️

Grab our Super Mario slides and head to the theater to watch The Super Mario Galaxy movie now playing in theaters! ❤️

It’s ! We went around the office asking people what their favorite Mario game, player and memory are! ❤️

What are you doing to celebrate?

The beginning of a lifetime of magic! ✨ Shop our first-ever Bluey Baby collection at Target. ❤️

Love at first step! 🩷 Have your little one fall in love with the new Bluey collection, available now at