Rob Franek, Editor-in-Chief, The Princeton Review

Rob Franek, Editor-in-Chief, The Princeton Review Rob Franek, Editor-in-Chief at The Princeton Review®, is a national expert on all things higher education and college admissions.

As a publisher, editor, dynamic speaker, and media contributor, this page offers the latest higher ed insights and events.

03/04/2026

What College Admissions Officers Really Want 👀 (It’s Not What You Think)

Everyone asks, “What do colleges want?” 🤔
The better question? What makes you you? ✨
The strongest applications don’t just list achievements — watch till the end to see what they do instead

03/02/2026

I wish I knew this sooner 🫣

Writing your college essay based on what you think admissions officers want to read?

🙅You’re probably writing the exact kind of essay they’re tired of!

⏯️Watch to the end for the trick to make your college essay stand out.

02/26/2026

The One College Essay That Admissions Officers DON’T Want to Read 🛑

Writing your college essay based on what you think admissions officers want to read? You’re probably writing the exact kind of essay they’re tired of.

⭐️Watch to the end for the trick to make your college essay stand out.

We asked students: how will you chose a college?Nearly half (47%) say it’ll be all about the “best overall fit.” Don’t w...
04/08/2025

We asked students: how will you chose a college?

Nearly half (47%) say it’ll be all about the “best overall fit.” Don’t worry—we’ve got you covered with rankings, guidebooks, and articles to help you confidently create your college list and find your perfect match!

So, is college still worth it? The answer is a Resounding YES! 99% of students and parents believe a college degree is worth it; and 46% say the biggest benefit is a better job and income while 29% say college will expose them to new ideas, places, and people.

Let us help you achieve those dreams!
Want to see the full survey results? Head to the link in our bio!


We asked students: how necessary will financial aid be? A staggering 98% of those surveyed said they plan to apply for ...
03/31/2025

We asked students: how necessary will financial aid be?

A staggering 98% of those surveyed said they plan to apply for financial aid, with nearly half stating it will be “Extremely” necessary to pay for college, and 29% saying “Very” necessary.

Listen–it’s no secret that college is expensive. But don’t worry, we’ve got your back! If navigating the financial aid process has you stressed, check out Paying for College, our step-by-step guide that walks you through the FAFSA process. Plus, visit our Resource Center for expert tips on saving money!
Want to see the full survey results? Click the link in my story!


What’s the toughest part of the college application process these days? And just how stressed are students about it? 🤔Ac...
03/25/2025

What’s the toughest part of the college application process these days? And just how stressed are students about it? 🤔

According to our 2025 College Hopes & Worries results, 35% of students say completing applications and financial aid forms is the toughest part, while 32% are feeling the pressure of test-taking. 44% report high stress, and 29% say they’re feeling very high stress. That’s a lot of pressure!

Don’t worry, we’re here to help! If navigating the financial aid process is stressing you out, check out Paying for College—our step-by-step guide that walks you through the FAFSA line-by-line. Plus, visit our online Resource Center for helpful tips and tricks to save money!

Curious about the full survey results? Check out the full report on our website!

Massive news in education: Harvard is joining the ranks of elite schools offering FREE tuition for undergrads and their ...
03/20/2025

Massive news in education: Harvard is joining the ranks of elite schools offering FREE tuition for undergrads and their families earning under 200k!

Jessica Dickler has the latest — link to the article in my story

Had a great time joining Brad Smith on to discuss ‘s move to offer free tuition for families making under $200K, and...
03/19/2025

Had a great time joining Brad Smith on to discuss ‘s move to offer free tuition for families making under $200K, and the growing trend for free tuition across top universities.

Big thanks to the team for having me on! 🙌 ”

With all the chatter around test-optional admissions, are students still planning to take the SAT or ACT? And if so, why...
03/17/2025

With all the chatter around test-optional admissions, are students still planning to take the SAT or ACT? And if so, why?

Our 2025 College Hopes and Worries survey shows nearly half say they’re still taking a test because scores will help to distinguish applications and improve their chances of getting accepted.

Curious about the full survey results or looking for personalized test prep options? We’ve got you covered—head to the link in our bio!

For decades, has been surveying students and their parents across all fifty states on how they’re feeling about the ....
03/14/2025

For decades, has been surveying students and their parents across all fifty states on how they’re feeling about the . This year, we surveyed 9,317 people and, over the next few weeks, I’ll share some of the results of our 2025 College Hopes & Worries Survey, right here with you!

We asked: “If money and acceptance rates weren’t an issue, what would be your dream school?” And, as you might expect, students and parents don’t always see eye to eye!

Want to dive into the full 2025 College Hopes & Worries survey? Head to https://www.princetonreview.com/college-rankings/college-hopes-worries for all the details.

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