With over 1 billion global users, TikTok is an attractive platform for content creators to be on. But what about business owners? Should TikTok be part of your social media strategy?
With Gen Zs and now millennials heading to TiKTok to embrace their creative side, more brands are starting to experiment with this site as well. One of the greatest benefits of TikTok for business is that you can really have some fun with your marketing campaigns through creating and sending out entertaining videos and this is a great way of attracting followers and getting more brand reach.
On TikTok you’re far more likely to go viral with a video than any other form of content.
So in essence TikTok can give brands great visibility and brand awareness but this does not mean that as a business you’ve got to engage in a cringing dance video that you feel is irrelevant to your brand. There are many other creative ways in which you can showcase your business in an entertaining way but that is more in line with your branding strategy.
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For Business Owners and Entrepreneurs
06/27/2022
What a touching testimony from our Level Up Graduate. We support business owners of any industry and sector to boost their Social Media presence through our online workshops run by industry experts and professors.
Here a 3 top ways you can increase posts engagement for your business content:
1. Post video content
Videos get x2 engagement than images.
2. Write strong captions
That inform, entertain or inspire. Encourage comments through asking your community relevant questions.
3. Find relevant Hashtags
Use free hashtag generator websites I.e., all-hashtag.com and find high search volume hashtags relevant to your business.
As a business owner, posting your first Reel might seem overwhelming and daunting to begin with but Reels are a fantastic way of generating greater audience reach and brand visibility. Stick at it, with practice you will gain the confidence to create amazing Reels that tell a captivating brand story.
06/27/2022
In case you need to see this today, here is a quick reminder why you started your own business. LET'S GO!
06/27/2022
What would work better for your business, Reels? Or Posts?
The Dos and Don'ts of promoting your business in Facebook.
06/16/2022
Stepping out of our comfort zone allows for exponential growth. Get comfortable with feeling uncomfortable.
06/16/2022
With 88% of TikTokers saying audio is essential to their overall experience on the app, knowing how to find trending sounds on TikTok holds a massive potential for brands to grow on the platform.
Here are 4 useful ways you can find trending sounds on TikTok.
06/16/2022
'You must be on TikTok' is what everyone keeps saying, but some business owners would much rather get back into bed and cover their heads under the blanket at the thought of posting a cringe worthy 'dancing video'.
If you want to find an authentic way of boosting your brand on TikTok without needing to put to practice your go-to dance moves, download our free TikTok for Businesses Guide.
When you first start using Social Media as a business owner, you might feel isolated and alone on a stranded boat deep in the ocean.
Fear not, Level Up Academy has you covered. We run online workshops for small business and brand owners who are ready to step up their game and level up their business on Social Media.
06/16/2022
If you HATE Social Media but feel obliged to be on this space for your business- you are not alone!
In fact, 67% of small business/brand owners report dislike for SM but do so for their business.
So if you are finding yourself pained by this space, but not ready to quit, here is what you can do:
1. Narrow down the Social Media Apps.
Find out which platforms are the most critical for your business to engage with your target audience on, i.e., instagram? TikTok? Facebook? LinkedIn? And just stick to those. The less platforms you are on, the less overwhelmed you will feel.
2. Set Usage Boundaries
There is no need to be active on social media every waking hour. Set aside a specific time per day to engage and post on your business's social profiles.
3. Get Inspired
Follow accounts that inspire you with their content and branding. This is a wonderful opportunity to learn from others and get confidence with your own social media content.
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