06/08/2023
What makes a great content idea? 👇
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Yes, content should add value, but everyone is making content that adds value right?
So what’s the difference between one persons value adding content and another’s?
Well, it’s down to 2 things;
1. Timing
If you talk about how to cook Thanksgiving turkey just before Thanksgiving, it’s value adding and useful.
If you talk about how to cook Thanksgiving turkey a week AFTER Thanksgiving, no one cares.
The value in both of those posts is the same - but one is more timely than the other.
When it comes to content, timeliness is defined by what’s trending right now.
So you need to tapninto that attention and shape your content ideas around that!
2. Relevancy.
Any niche has 100 different topics within it, so which ones should you talk about?
This is all about understanding your audience and what their needs are right now.
We are in a cost of living crisis – that means peoples disposable income is lower than five years ago.
That will affect what they look for and what they care about.
Your job is to tailor your topics around the environment and ensure that they remain relevant and, where they are value driven, something that people can take action on right now.
Now you can do that all on your own, or you can follow us, and we’ll do it for you! It’s like the inside track to growth on social :-)
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FOLLOW and for more content, marketing tips!