01/16/2021
The Easy Path Is Harder
People, like water, tend to seek the path of least resistance. They do what’s easy instead of what’s best. A BNI chapter that takes the easy path doesn’t hold members accountable for attendance, quality referrals, or ongoing education. They don’t keep the classification cowboys out. These chapters inevitably struggle. Many of these things are, in fact, hard to maintain. They are hard to do consistently. It’s not easy to maintain attendance, generate quality referrals, immerse in a culture of learning, and maintain a positive attitude. But in the long run, chapters that take the “hard” path are more successful.
Business owners that do the hard work generate much more business than those that don’t. The secret to success, without hard work, is still a secret. Is your business taking the hard now - easy later route, or the easy now - hard later route? What could your chapter do to follow the harder now path to success?
http://www.bnipodcast.com/2017/01/04/episode-488-easy-path-harder/
