Sell It

You don’t need an overproduced, perfectly edited property tour to make something work anymore.

Some of the most effective content right now is just shot on an iPhone, walking through the space and showing it as it actually feels.

It’s simple, but it comes across as more real and more relatable to the person watching it.

People aren’t always looking for something that feels like a commercial. They just want to picture themselves in the home.

And sometimes, the less produced it is, the easier that becomes.

Another LIVE with Ryan Serhant and the room was global 🌎

Agents from all over the world showing up in real time to learn, ask better questions, and raise their standard together.

Different markets, different experiences, one shared focus on growth and getting better every single day.

This is what it looks like when a community is serious about shaping the future of real estate.

Become a member at the link below to never miss another LIVE with Ryan.
https://vist.ly/4zjbz

We couldn’t be more proud of our PRO Coaching clients.

The consistency, the discipline, the behind-the-scenes work is all adding up. We’re watching them grow into stronger operators, build real momentum in their markets, and create results that reflect the effort they’ve been putting in day after day.

More deals, more confidence, more control over their business… and they’re just getting started.

If you’ve been thinking about what’s next for you, the path is here.

Visit the link in bio to explore PRO Coaching options.

We couldn’t be more proud of our PRO Coaching clients.

The consistency, the discipline, the behind-the-scenes work is all adding up. We’re watching them grow into stronger operators, build real momentum in their markets, and create results that reflect the effort they’ve been putting in day after day.

More deals, more confidence, more control over their business… and they’re just getting started.

If you’ve been thinking about what’s next for you, the path is here.

Endless reminders about how great you are, why you’re the best, why someone has to work with you…

But who is that actually helping?

The truth is, content that only feeds your ego doesn’t build trust. People aren’t looking for another sales pitch, they’re looking for value, clarity, and someone who understands what they need.

Shift the focus off yourself, and you might be surprised how much more people start to pay attention.

Everyone loves to talk about the “secret” to social media, but the reality is a lot simpler than people think.

Even Ryan started at zero. No followers, no recognition, no perfectly mapped-out strategy. Just like everyone else.

There isn’t a magic formula or a specific timeline where everything suddenly clicks. Growth on social media doesn’t follow a set schedule, and it looks different for everyone.

What actually matters is taking the time to understand your audience, creating content they genuinely want to see, and showing up consistently over time.

So if you’ve been waiting for the right moment... this is it.

Stop trying to reach everyone and start owning your backyard.

When you focus on your local audience, you’re not just gaining attention… you’re building trust, familiarity, and real-world presence. The people who see you consistently, hear your name often, and recognize your value are the ones who turn into clients, referrals, and long-term relationships.

Mass appeal is loud, but local authority is powerful.

Be visible where it actually matters. Show up, stay consistent, and over time, you won’t just be another option... you’ll be the go-to.

One of the most overlooked lead magnets is already at your fingertips... your past client stories.

People don’t just enjoy stories, they connect to them. When you share real situations your clients have gone through, how you handled them, and why they trusted you, you’re naturally showing others what it’s like to work with you.

It’s not about overexplaining or selling, it’s about letting people see themselves in the experience. Because when someone recognizes a similar challenge or goal, they start to believe you could help them too.

So for today’s challenge, share one past client story. What was the pain point, how did you move through it, and what was the outcome? That story might resonate with someone who’s been waiting for the right person to help them.

Your content plan for the week... handled.

No more staring at a blank screen and no more “what do I post today?”

And if this isn't enough, join us inside the Sell It Community for Your Social Media Strategy Shift, a 30-day plan to transform how you get leads from social media.

Paid ads can get attention, but organic leads build trust.

When people find you, follow you, and choose you on their own, the connection is different… and so is the business that comes from it.

It’s not just about getting more leads, it’s about the right ones, coming in already aligned with who you are and how you work.

If you hate being on camera or filming yourself… this is for you.

That uncomfortable feeling? That’s the point. Un-comfortability breeds relatability, and relatability is what actually connects.

So test yourself. Try the zoom tour format Ryan swears by... simple, effective, and way less pressure than you think.

Tag us in your results!

Stick to this challenge for the next 7 days and watch your referral business transform.

The people who win in this business aren’t the ones chasing followers, they’re the ones building real relationships with their audience.

If you actually follow through, you’ll start more conversations, create more touch points, and open the door to opportunities that don’t come from cold outreach.

This is about being intentional with your network and putting yourself in rooms (virtually and in person) where real connections are built.