TWP Creative Edge

Link to A Free Recording of the Panel Discussion
From Personal Work to Museums, Galleries, and Editorial at CENTER's REVIEW SANTA FE

With Brian Clamp, Owner/Director CLAMP gallery, New York
Christa Dix, Executive Director, Griffin Museum
Kate Bubacz, Photo Editor, The Wall Street Journal Moderator
Thomas Werner, CENTER Board Member, Author, Editor, Curator

Thomas is the author of the books The Business of Fine Art Photography and The Fashion Image. He is an Editor at Large for IRKmagazine in Paris, the former owner of Thomas Werner Gallery in Manhattan’s Chelsea Art District and former Director of the Photography Program at Parsons School for Design in New York.

He recently co-founded Chasing Beauty Publishing with Microsoft BING and AI team leader Derrick Connell. Derrick and Thomas co-authored the company’s first book, Twenty One Summers. The book explores the amount of time we have in life, the goals we hope to achieve, and the Blind Spots that often unknowingly keep us from reaching them.
Launching in April 2026

Link to A Free Recording of the Panel Discussion on Thomas Werner Projects You Tube
https://youtu.be/CUADH7aR7gk

Also available on Instagram

The Business of Fine Art Photography

Link to Register: https://santafeworkshops.com/workshop/the-business-of-fine-art-photography/

Dates: October 28 – November 13th
Mondays and Wednesdays from 12:30pm – 2:30pm Mountain Time

Have you wondered what the right place in the fine art market for you and your work? How should you present your work to galleries? How galleries and museums select artists? What a gallery contract should contain? The importance of social media? What the value of the gallery system is and if there are alternatives to it? If book publishing a real option?

Creating and properly marketing a body of fine art work can be instrumental in developing additional revenue streams to support your business while at the same time keeping your vision fresh and alive. During this workshop you will receive extensive first hand knowledge from author, former New York galleriest, and working professional Thomas Werner. We will cover a range of topics regarding fine art photography, the art market, artist statements, bios, marketing and promotion, publishing, and more.

You do not need to have a project completed in order to take this workshop. We will discuss the kind of imagery you are making as well as existing bodies of work as we develop a pathway that will help you reach your goals and define the best choices for you and your career.

Thomas is author of the book The Business of Fine Art Photography, Routledge, New York, and The Fashion Image for Bloomsbury Publishing, London. He is a former New York gallery owner, former Director of the photography program at Parsons School for Design, and exhibiting artist whose work has been reviewed in The New Yorker Magazine. Thomas is also a contributor to Adobe’s Lightroom Academy, an Editor at Large for IRKmagazine, a Paris based fashion and culture magazine and website, and founder of Thomas Werner Projects Podcast. A creative consultant, Thomas works one on one with students, creatives, businesses, cultural institutions, and not for profits helping them refine their communications, and achieve their goals in fashion and fine arts.

www.Thomaswernerprojects.com
IG

Arrived in Nepal and the helicopters are grounded so the climb is off this trip. Making the best of things in Kathmandu while putting together new plans. Life, you never know…

Am happy to be one of the judges for the finals of Critical Mass. Thank you to all of the artists for your wonderful work! It has been a pleasure

Free Desk Copies of The Business of Fine Art Photography and The Fashion Image, by Thomas Werner, are available from the publishers.

Links Below:
The Business of Fine Art Photography
https://routledge.com/textbooks/evaluation/9781350119109?utm_source=individuals&utm_medium=shared_link&utm_campaign=B026954_eh1_1au_7pp_d876

The Fashion Image
https://www.bloomsbury.com/us/discover/bloomsbury-academic/instructors-students/exam-copies/

IG

You only have so much time...

The Business of Fine Art Photography
At the Santa Fe Workshops - A perfect gift!
Space is Limited

https://santafeworkshops.com/workshop/the-business-of-fine-art-photography/

Ever wondered what the right place is for you and your work in the fine-art market? Perhaps you’ve taken it a step further and thought about the best way to present your work to exhibition spaces and curators. You might be curious about how galleries and museums select artists and what a contract should contain. Maybe you’re questioning the value of the gallery system and starting to think about alternatives … or considering whether book publishing is a real option for a photographer. And what about the role and importance of social media?

Properly marketing a body of fine-art photography can be instrumental in developing additional revenue streams to support your business. During this workshop, author, former New York gallery owner, and working professional Thomas Werner shares extensive firsthand knowledge on topics related to the business of fine-art photography, from the ins and outs of the art market to publishing and promotion, as well as crafting compelling artist statements and bios—plus much more.

You don’t need to have a project completed to take this workshop, since we discuss existing bodies of work and the kind of imagery you are making now. Wherever you are in your artistic or business process, Thomas helps you develop a pathway that defines the best choices for you and your career, putting you on track to reach your goals while keeping your vision fresh and alive.

The talk with APA tonight at SohoPhoto is sold out. Thank you APA! APA New York: Members Only

Am very happy to be speaking at Essential Photo in Salt Lake City. They are a beautiful camera store filled with people excited about photography. Space is limited. Call to RSVP and join us on the evening of Friday, March 21st!

The Business of Fine Art Photography

Have you wondered what the right place in the fine art market for you and your work? How should you present your work to galleries? How galleries and museums select artists? What a gallery contract should contain? The importance of social media? What the value of the gallery system is and if there are alternatives to it? If book publishing a real option?

Creating and properly marketing a body of fine art work can be instrumental in developing additional revenue streams to support your business while at the same time keeping your vision fresh and alive. During this workshop you will receive extensive first hand knowledge from author, former New York galleriest, and working professional Thomas Werner. We will cover a range of topics regarding fine art photography, the art market, artist statements, bios, marketing and promotion, publishing, and more.

You do not need to have a project completed in order to take this workshop. We will discuss the kind of imagery you are making as well as existing bodies of work as we develop a pathway that will help you reach your goals and define the best choices for you and your career.

Thomas is author of the book The Business of Fine Art Photography, Routledge, New York, and The Fashion Image for Bloomsbury Publishing, London. He is a former New York gallery owner, former Director of the photography program at Parsons School for Design, and exhibiting artist whose work has been reviewed in The New Yorker Magazine. Thomas is also a contributor to Adobe’s Lightroom Academy, an Editor at Large for IRKmagazine, a Paris based fashion and culture magazine and website, and founder of Thomas Werner Projects Podcast. A creative consultant, Thomas works one on one with students, creatives, businesses, cultural institutions, and not for profits helping them refine their communications, and achieve their goals in fashion and fine arts.

Thomaswernerprojects.com

IG

Link to Register: https://santafeworkshops.com/workshop/the-business-of-fine-art-photography/

A week and a half ago in New York. Helping a client install a studio and teaching fashion photography one on one.