CheB LLC

Hyper-local retail platform founded in Connecticut. We believe in the importance of fiscal freedom through education.

Our main goal is to cultivate an online environment that empowers individuals within communities to become self-sufficient.

03/26/2026

BK Takes Episode 9 🎬

Lagos has had one of the most underrated fashion scenes in the world. But everyone is starting to realize just how great it is

Some of the most exciting designers have been coming from the city. Brands aren’t afraid of taking risks

The designs are bold. The style is expressive. It’s rooted in Nigerian culture. It’s everything fashion is meant to be

03/19/2026

BK Takes Episode 8 🎬

Subcultures have been a hot topic in fashion lately. We’re seeing more and more niches pop up than ever before

But are subcultures actually driving growth and innovation in fashion or are they only serving as aesthetics?

Let’s take a step back and think about it. Certain looks immediately come to mind when we think of different subcultures. So adopting the look is much easier than it is to actually become invested in the community itself

Ben breaks this down and gives his take. But what do you think? 🤔

03/12/2026

BK Takes Episode 7 🎬

Athleisure has been exploding recently and continues to gain momentum. We’re seeing new brands pop up all the time. But what’s causing this boom? Is it the tech or is it a shift in lifestyle? 🤔

03/05/2026

BK Takes Episode 6 🎬��Formal footwear has been dominating the fashion scene lately. We’re seeing Tabis and loafers everywhere. But why and how did this happen? What does it mean for sneakers? 🤔

02/27/2026

BK Takes Episode 5 🎬

Are we in an era of “safe” fashion?

Experimentation isn’t dead, but risk tolerance is shrinking. Big houses scale proven silhouettes and brands are copying what’s trending. Optimization is winning over exploration

Ben breaks it down ☝️

02/17/2026

CEO , CMO , and GTM Advisor Karen Zhang at Luma’s AI & Fashion event

02/12/2026

BK Takes Episode 4 🎬  Is controversy fashion’s new breakout strategy?  Depends on the intent. Is the design pushing boundaries or is it for shock value? Not all controversy is equal, no matter how many times people say “all controversy is good controversy”

Some use it to evolve culture. Some use it to chase attention

02/05/2026

BK Takes Episode 3 🎬��Have algorithms changed how we see fashion? Yes, but not in the way you think��The algorithms haven’t changed what gets made, but it has changed what gets shown. Our feeds have shaped our perception of fashion and is why it can feel stale at times

01/29/2026

BK Takes Episode 2

Why did the sneaker resell market crash and will it be able to recover?

Like all other branches of fashion, it has cycles. It’s slow right now, but it’s definitely not dead. Sneakers WILL make a comeback

01/22/2026

BK Takes Episode 1

Houston doesn’t get the credit it deserves in fashion

The city’s style is shaped by hip hop, Southern heritage, car culture, and deep cultural overlap

Do you agree? 🤔

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