Wendy Poché Schoen is an internationally known embroidery and pattern designer, educator, and author whose designs are regularly featured in Sew Beautiful Mrs.
Wendy Poché Schoen is an internationally known embroidery and pattern designer, educator, and author whose designs are regularly featured in Sew Beautiful Magazine. Through her company, Wendy Schoen Design, Wendy has published five books on the subject of fine embroidery and sewing. She has published over 30 patterns marketed under the name, Petite Poche, of which she is the owner and countless em
broidery designs and kits. Her latest business venture in conjunction with Hoffman Media and Martha Pullen Company includes the production of three hand embroidery DVDs, “Shadow Work Embroidery”, “Basic Embroidery”, and Embroidery II, and several machine embroidery disks, featuring Wendy’s original embroidery designs in digital format. Schoen regularly serves on the faculty of the Martha Pullen School of Art Fashion and the Smocking Arts Guild of America, and travels extensively as a guest instructor for various individual sewing organizations and heirloom shops across the country and abroad, as well as self-hosted classes in her home town. She is a regularly featured contributor of Sew Beautiful magazine and has also been featured in McCall’s Needlework magazine, Creative Needle, and Inspirations Magazine. Wendy hosts the hand embroidery segments on Martha’s Sewing Room, the public broadcast station. Wendy’s international studies include Madeiran embroidery with the masters at the Imperial de Bordados in Madeira, Portugal, a brief study of Aryshire embroidery with renowned embroidery master, Agnes Bryson in Glasgow, Scotland, and extensive studies in White Work, Stump Work, Silk Shading, Black Work, Wool Embroidery and Gold Work at the Royal School of Needlework at Hampton Court, London, England. She has completed the Royal School of Needlework Certificated program and is currently working towards a diploma. Wendy is an award-winning graphic designer and was formally a co-owner of the advertising firm, Adjmi, Schoen & Smith where she served as Art Director. Her accounts included Popeyes Fried Chicken, Church’s Fried Chicken, Shell Oil, The Plaza Hotel, and Ruth’s Chris Steak House, to name a few. She is a native New Orleanian who resides there with her husband, William, and their son, Evan who recently graduated from the University of Louisiana at Lafayette with a degree in Graphic Design.
04/06/2026
We are thrilled to present Tracy Mullen's granddaughter in Baby's First Outing, commemorating her first Easter. Tracy used the same fabric to make a matching bubble and we just love how this outfit turned out. Having attended one of our Tennessee classes, Tracy and I crossed paths again at a Louisiana fabric store, leading to a discussion about the Baby's First Outing pattern. What a small world!
We are pleased to announce that Baby's First Outing and Suzette - A Summer's Day are now available on our website. Daisy is featured modeling Baby's First Outing, a charming short coat and brimmed hat ensemble ideal for your baby's inaugural outing. This sweetly tailored outfit boasts delicate embroidered flowers and bunnies, with the gray bunnies featuring shadow embroidery and fuzzy tails crafted with turkey work. Soft gathers adorn the back of the coat, which has a réplique hem attached with Point de Paris stitch. The neckline and sleeves are elegantly scalloped, and the front-opening coat fastens with tiny loop fastenings for added convenience. The matching hat features a scalloped brim and square crown back, with delicate hand embroidery of lazy daisy flowers and French knot centers. Delicate ribbon ruffles frame the baby's face, while wider silk ribbons secure the hat. This pattern is available in sizes infant to 6 months.
Daisy wearing Bye Bye Birdie. This sweet baby pattern includes a coat, bonnet and suspender pants. The short length coat features uniquely-attached sleeves joined at the yoke edges. Slight gathers add fullness for comfort and wear-ability. Optional embroidery adorns the front, back and shoulders of the fully lined coat. The pants feature button-on straps and elastic waistband. A matching horse-shoe styled bonnet cap is included. Detailed instructions for embroidery and template also included.
Daisy is modeling Vintage Baby Bubbles, a versatile pattern that offers designs for baby girls and boys. The suits are designed as single pieces that appear as two, inspired by 1950s baby fashion. Made in your choice of stylish fabric, these adorable garments can be crafted in both solids and prints. This pattern includes sizes 3m, 6m, 12m, 18m, and 24m.
For more information on Vintage Baby Bubbles, click the link below
I hope this message finds you well and that you had a great start to 2026 following the holidays. Given the considerable developments in my personal life in 2025, I felt it was necessary to share an update. Those familiar with my situation will know that I welcomed a baby girl named Daisy in May. I am currently dividing my time between caring for Daisy full-time and contributing to the operations of Wendy Schoen Sewing Studio. Although Daisy's initial health challenges, including formula intolerance, colic, and acid reflux, have necessitated my full attention, I am now finding my footing. I anticipate being more engaged with the studio and all of you as we move through 2026. If you have any recommendations or ideas for the studio, I would be grateful to hear them. -Andrea❤️
10/20/2025
The christening gown I made for my granddaughter, Daisy Evangeline.
06/11/2025
First time holding sweet Daisy Evangeline Schoen, May 7, 2025. Tiny bundle of joy.
04/03/2025
This is what I saw in my kitchen today.
02/26/2025
IT’S HERE!
Wendy’s highly anticipated embroidery book is now available for order. It features Wendy’s distinctive shadow work embroidery techniques, geometric association explanations, and full-color pages with step-by-step guidance. The book includes several embroidery designs with detailed instructions and full-size patterns for a girl’s sundress and a boy’s short jumper.
The first 200 books are signed by Wendy.
Order now to secure your signed copy!
✨ Mastering Shadow Work Embroidery – Now Available for Preorder! ✨
The wait is over! Wendy’s highly anticipated embroidery book is back in print and available for preorder now!
The first 200 copies will be personally signed by Wendy—reserve yours before they’re gone!
Featuring:
• Wendy’s distinctive shadow work embroidery technique, explained through geometric association.
• Full-color pages with step-by-step guidance on tackling complex shapes with confidence.
• Several embroidery designs with detailed instructions for flawless ex*****on.
• Bonus! Full-size patterns for a girl’s sundress and a boy’s short jumper, perfect for handmade heirloom pieces.
This is Wendy’s first technique book, and it’s a must-have for embroidery lovers of all skill levels!
Just 2 spots remaining. Don't miss your opportunity - register today.
La Broderie Blanc 2025 – A French Handsewing Retreat - Wendy Schoen
View the Brochure Please join Wendy and Andrea Schoen for 5 days of handsewing bliss in Historic New Orleans. Working from a gorgeous antique baby dress, dripping with lace and traditional French handsewing techniques such as Roll and Whip, Fabric to Entredeux, Lace to Lade, Lace to Fabric, Folded T...
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